Today With Maya Crowne & Price Latimer:
In today’s episode, I sit down with Maya Crowne and Price Latimer, the visionary co-founders of Alkemis Paint. What started as a personal search for a healthier alternative to conventional paint turned into a groundbreaking company redefining the industry with plastic-free, plant-based, high-performance paint.
What You’ll Learn in This Episode:
✔️ Why most conventional paints contain plastic—and how that impacts indoor air quality and the environment
✔️ How Maya and Price turned a personal frustration into a thriving business that challenges industry norms
✔️ The power of educating your clients about healthier, smarter alternatives
✔️ Actionable strategies for building a brand that aligns with your values
✔️ How to differentiate your business by identifying gaps in the market
LuAnn Nigara, Maya Crowne & Price Latimers Ah-Ha Moments:
"We’ve been painting our walls with plastic for decades—without questioning it. Once we realized that, we knew there had to be a better way." – Maya Crowne
"If we care about clean beauty, organic food, and air purifiers, why aren’t we thinking about the air we breathe inside our own homes?" – Price Latimer
"Innovation starts with frustration. I couldn’t paint my tiny apartment without suffocating—so I started asking why paint has to be this way in the first place." – Maya Crowne
More About Maya Crowne & Price Latimer
Maya Crowne, CEO and Co-Founder of Alkemis Paint
After a successful corporate career, I felt the desire to return to my creative roots and focus on my love of color by creating a paint company that is truly all-natural, non-toxic and sustainable, with the addition of functional wellness benefits.
Price Latimer, CCO and Co-Founder of Alkemis Paint
Humans currently spend approximately 90% of their time in enclosed spaces. Whether in residential or public settings, we are invariably surrounded by paint products almost every minute of the day and yet are often oblivious to their deleterious aspects. Alkemis Paint was founded because we can—and we must—do better for ourselves and for the planet. It is well-established that colors, nature, and aesthetics can positively influence our mood.
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