Today with Jessica Nelson and Stephanie Lindsey
Today on A Well Designed Business, Nicole Heymer returns to discuss the massive shift happening in online search that’s changing how potential clients find interior designers. We’re living through a pivotal moment where traditional Google searches are being replaced by AI-powered recommendations from ChatGPT, Google’s AI mode, and other large language models. Nicole explains why your website information is now being summarized and served directly to searchers, what this means for how you need to structure your content, and the specific steps you can take to ensure AI systems recommend you. From testing your own search results to prioritizing Google reviews in new ways, this conversation covers the practical strategies designers need to implement right now to stay visible in an AI-driven search landscape. Whether you’re getting most of your business from referrals or you’re heavily invested in SEO, this shift affects everyone, and the designers who adapt early will have a significant competitive advantage.
LuAnn Nigara, Jessica Nelson and Stephanie Lindsey's Ah-Ha Moments
“For us, ChatGPT and custom GPTs are really where it started. We’ve built maybe 50 or 60 of them, from personality analyzers to budget calculators to city code checkers, and we use them every day. It helps us understand clients, understand our team, and communicate better. That’s been transformational for our firm.” - Stephanie
More About Jessica Nelson and Stephanie Lindsey
Jessica Nelson and Stephanie Lindsey are the designers and co-founders behind AI for Interiors, a platform that helps interior designers use AI tools in ways that actually make their jobs—and their lives—easier. As the founders of Etch Design Group, they’ve experienced firsthand how the right AI tools can give back valuable time and simplify the day-to-day, all without losing the personal touch that makes design so powerful.
Jessica blends a background in both IT and design, making her the go-to for AI tools and tech strategy.
Stephanie keeps it all grounded in the realities of running a busy, high-touch design studio. Together, they teach practical, real-world ways to use AI—and they’re passionate about helping designers stay in control of their process while working smarter, not harder.
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Website - AI For Interiors
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Podcast - Spotify
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LinkedIn - Stephanie
LinkedIn - Jessica
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Website - Etch Design Group
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Other Shows Mentioned:
AWDB #892: Sharon L. Sherman: Decoding Personality Types for Successful Client Outcomes
AWDB #1110: NEW SHOW: Jenna Gaidusek: Mastering AI Tools for a Streamlined Design Business
AWDB #950 Overheard: Insights on Hiring Exceptional People
AWDB #635 Beth Diana Smith: Refining Process in Your Interior Design Business
AWDB #722 How to Incorporate 3D Renderings into Your Interior Design Business
AWDB #1099 Shea McGee: From Dream to Empire: How Shea Built Studio McGee 3.0
Get the Beth Diana Smith Window Works Lunch and Learn Recording Here
Get the Anastasia Harrison Window Works Lunch and Learn Recording Here