1148: In Good Company: CEO Conversations with Kate O’Hara: A Framework for Understanding Luxury Interior Design Clients

Today With Kate O’Hara: Have you ever had that experience where you’re working with a client on something and they just seem to resist what you’re saying…and you ask yourself, “Why won’t they just let me do what they’re paying me to do?” Maybe you have a difficult client. But more likely, the problem is that you don’t understand that particular client’s priorities or motivations. And that’s not a reflection on you, your client probably doesn’t understand this about themselves either.  Wouldn’t it be great if you had a framework for tapping into what your client really wants and needs? That’s exactly what my guest today, Kate O’Hara, has created.  Today, she breaks down three levels of clients, and more importantly, what matters most to these clients within six important criteria. More About Kate O’Hara Kate O’Hara grew up in the world of design. After a decade with the company, she stepped into the role of CEO + Creative Director, expanding the family design firm into new regions of the U.S. When she isn’t traveling between our Minnesota and Texas offices, you can find Kate speaking at conferences, working with our design team, and connecting with new clients and furniture lines. Connect with Kate O’Hara ⁠Website⁠ ⁠Instagram⁠ ⁠Facebook⁠ ⁠Pinterest⁠ ⁠Houzz⁠ ⁠LinkedIn⁠ What’s new with LuAnn Nigara ⁠The Power Talk Friday Tour⁠ ⁠Watch the Docuseries!⁠ ⁠http://www.luannnigara.com/cob⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠here⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠ Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ ⁠Power Talk Friday⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠ Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design