Today With LuAnn Nigara on The McClain Method Podcast with John McClain:
Today I am excited to share Part Two of my conversation on John McClain’s podcast, The McClain Method.
If Part One was about the journey, this episode is about the work.
John and I dig into what actually makes a design business sustainable: mindset, pricing, branding, and the confidence to stand fully in your value. We talk candidly about what it means to be unapologetically yourself as a business owner, why professional guidance matters, and how clarity changes everything from your pricing to your client relationships.
We also address the real-world challenges designers face every day: client objections, pricing conversations, markup debates, budget boundaries, and how to communicate value without overexplaining or apologizing. This is about learning to lead the process instead of reacting to it.
If you’ve ever struggled with pricing confidence, client pushback, or feeling like you need to justify your expertise, this conversation will meet you exactly where you are and help you see what’s possible when your systems, mindset, and messaging are aligned.
In this episode, we cover:
Branding yourself with confidence and credibility
The mindset shifts required for pricing growth
Why transparency and communication matter in pricing
Establishing systems, processes, and boundaries
How to clearly communicate value to the right clients
This episode is packed with practical advice and perspective to help you elevate not just your business, but how you show up inside it.
More About John McClain:
The McClain Method Podcast
Website
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What’s new with LuAnn Nigara:
The Power Talk Friday Tour
Watch the Docuseries!
https://www.luannnigara.com/cob
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Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
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LuAnn’s Website
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Power Talk Friday
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