A Well-Designed Business® | Interior Design Business Podcast

A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.

Episodes

1141: Nate Berkus: “Foundations”: His New Book and 30 Years of Interior Design Business Wisdom

November 18, 2025 • 65 mins
Today With Nate Berkus Today on A Well-Designed Business®, I’m joined once again by one of our most requested guests: Nate Berkus. If you’ve listened to our first conversation (Episode #433⁠), you already know Nate brings a level of clarity and intention that’s rare, not just in design, but in business. This time around, we talk leadership. Team. Vision. What it means to build a business that reflects your values, not just your s...
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1140: Overheard: How to Build a Steady Referral Pipeline with Darci Hether, Rebecca Robinson, and Lacey Michalek

November 14, 2025 • 56 mins
Today With Darci Hether, Rebecca Robinson, and Lacey Michalek Today on A Well-Designed Business, three seasoned designers share how they transformed their referral marketing by working with expert Stacey Brown Randall. Rebecca Robinson went from 18 to 40 referrals per year, Lacey Michalek turned a mahjong game into multiple projects, and Darci Hether developed systems for building warm relationships with industry professionals. Y...
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1139: Rebecca Ward: Money, Mindset, Pricing, and Starting Your Interior Design Firm

November 11, 2025 • 66 mins
Today With Rebecca Ward Mentorship can make all the difference in your design career. Yet many new designers hesitate to take the leap, unsure how to translate their skills into a business or where to find the right support. That’s why Rebecca Ward—CEO and Principal Designer of Rebecca Ward Design in Sacramento—has made mentorship her mission. With over 18 years of experience and an award-winning residential design portfolio, she ...
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1138: BEST OF SHOW: Beth Bender: Back End Operations for Your Interior Design Firm

November 7, 2025 • 78 mins
Today with Beth Bender: Welcome to A Well-Designed Business. Today, I’m talking with Beth Bender, principal and co-founder of The Dove Agency where Beth has developed a team that expertly provides back-office operations for interior design professionals, from strategic planning and consulting to targeted marketing solutions. With 20 years of design experience, Beth decided she wanted to start something that would help those in th...
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1137: Zain Suthar and Trent Kendrick: Build a More Successful Design Business with the Right Partner

November 4, 2025 • 78 mins
Today With Zain Suthar and Trent Kendrick How many times have you thought, "If only I had someone to handle the numbers, the marketing, and the tough client calls, I could just focus on design"? Today, I’m chatting with a duo who is living that reality—Trent Kendrick and Zain Suthar of Studio Fifth Sunday. They met in an Uber, both swearing off business partnerships, only to realize they were the perfect "left brain/right brain...
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1136: David Neagle: Three Powerful Choices That Will Change Everything in Your Interior Design Business

October 31, 2025 • 59 mins
Today With David Neagle Today with David Neagle, best-selling author, speaker, and host of The Successful Mind Podcast, we’re talking about the mindset shifts that can change everything in your business. David shares his journey from high school dropout on food stamps to building a multimillion-dollar company—and the simple daily decisions that sparked his transformation. We dive into the beliefs that keep entrepreneurs stuck, how...
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1135: Hannah Goldberg: How to Attract Dream Clients Before You Have an Interior Design Portfolio

October 28, 2025 • 71 mins
Today With Hannah Goldberg Today on A Well Designed Business, Hannah Goldberg of Hannah Charlotte Interiors shares how she built what she calls a "no-niche niche," working across multiple design styles while maintaining crystal-clear boundaries around her ideal client and design ethos. Hannah breaks down how to navigate the "yes era" of early business, using vignettes and mood boards to communicate your aesthetic before you have ...
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1134: BEST OF SHOW: Jean Stoffer: Work in Harmony Through Every Season of Life

October 24, 2025 • 69 mins
Today With Jean Stoffer: Welcome to A Well-Designed Business! Today we are joined by the one and only Jean Stoffer. Jean is an award-winning independent designer, star of The Established Home on the Magnolia Network, and author of the newly released book Establishing Home. In our conversation, Jean offers a glimpse into her journey, showing us the joys of intertwining work and family, the benefits of an unhurried attitude, and the...
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1133: Overheard: 3 Experts, One Mission: Build a Website That Converts with Ebony Looney, Deb Mitchell, and Nicole Heymer

October 21, 2025 • 85 mins
Today With Ebony Looney, Deb Mitchell, and Nicole Heymer We all know that a website is important. It’s your calling card, your portfolio, the place where clients go to make sure you’re a legitimate designer who does what you say you do.  But so many designers are still going wrong with their websites. And the problem with doing it yourself is that there are so many pieces involved, layout, the design, the SEO, the copywriting, an...
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1132: Jessica Nelson, Stephanie Lindsey: Using AI to Streamline Your Interior Design Business

October 17, 2025 • 74 mins
Today with Jessica Nelson and Stephanie Lindsey Today on A Well Designed Business, Nicole Heymer returns to discuss the massive shift happening in online search that’s changing how potential clients find interior designers. We’re living through a pivotal moment where traditional Google searches are being replaced by AI-powered recommendations from ChatGPT, Google’s AI mode, and other large language models. Nicole explains why your...
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1131: Thom Filicia: The Sentence That Built a Multi-Faceted Design Brand

October 14, 2025 • 76 mins
Today with Thom Filicia Today, I’m joined by one of the most recognizable names in design, Thom Filicia. From his early days at Parrish-Hadley to his breakout role on Queer Eye for the Straight Guy, to building a thriving design firm, product collections, a retail brand, and countless collaborations, Thom has continually expanded what it means to be a designer. In this conversation, Thom shares why knowing who you are as a design...
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1130: Jen Davidson: Running an Interior Design Business, or Just Working at One You Happen to Own?

October 10, 2025 • 62 mins
Today with Jen Davidson Today on A Well Designed Business, Jen Davidson shares the pivotal conversation that transformed her five-year-old interior design firm from successful but struggling to truly thriving. After meeting Jude Charles at a design retreat, Jen realized she'd been "living as an interior designer" instead of "living as a business owner and boss." This insight sparked a year-long transformation that included clarifyi...
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1129: BEST OF SHOW: Katie McFarlan: The Client Experience Starts with Processes

October 7, 2025 • 69 mins
Today with Katie McFarlan: Welcome to a Well-Designed Business. Welcome to a Well-Designed Business. The client experience is something we all think about. How do we elevate the experience for our clients so that they feel like we truly care about them without making ourselves crazy by bending over backwards for each client? The answer just might lie in your processes. Today, I’m joined by Katie McFarlan of Dakota Design Company. ...
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1128: Barclay Butera:The Business Behind the Legacy

October 3, 2025 • 57 mins
Today with Barclay Butera Sometimes on the show we are fortunate enough to speak with true icons of our day. And today, I am excited to chat with one of those designers—the legendary Barclay Butera. Today Barclay is back on the show to talk about the big picture, from the story of his first big break at a celebrity show house, the lessons he learned from scaling his business up to over 100 employees and then consciously scaling it...
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1127: Sponsored Show: Dezign Assist: The Smartest Way to Buy Back Time in Your Interior Design Firm

September 30, 2025 • 61 mins
Today with Reed Humphrey of Dezign Assist Is your team maxed out, or are you stuck doing $10-an-hour tasks when you should be focused on leading your business? In today’s sponsored episode, I’m talking with Reed Humphrey, CEO of Alder & Tweed Interior Design and founder of Dezign Assist, a remote staffing company built specifically for interior designers. Reed created Dezign Assist after solving a bottleneck in his own firm. Whe...
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1126: Nicole Heymer: Rethink SEO for ChatGPT and Google AI

September 26, 2025 • 68 mins
Today with Nicole Heymer Today on A Well Designed Business, Nicole Heymer returns to discuss the massive shift happening in online search that's changing how potential clients find interior designers. We're living through a pivotal moment where traditional Google searches are being replaced by AI-powered recommendations from ChatGPT, Google's AI mode, and other large language models. Nicole explains why your website information is...
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1125: Kimberly Horton: How to Turn Client Frustrations Into Smart Business Moves

September 23, 2025 • 90 mins
Today with Kimberly Horton Welcome! Today we’re talking about how to turn client frustrations into actionable change. Kimberly shares the simple but powerful tool she uses — the Frustration Tracker — to capture issues in real time, identify patterns, and make smart adjustments to her processes. From tightening contracts to setting clearer boundaries, Kimberly shows how documenting frustrations can lead to stronger systems, better...
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1124: BEST OF SHOW: Megan Molten: Another Side Hustle Success Story

September 19, 2025 • 85 mins
Today With Megan Molten: Welcome! Today we are really excited to have Megan Molten on the show with us. Megan reached out to LuAnn in an email a while ago, telling her that she learned everything she knows about the business of interior design from this show, and it’s changed her life. She went on to explain that after twelve years of being in health-care sales and having listened to the podcast every day for the last year, she fi...
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1123: Ali Faulkner: What to Do When a Client Says “No”: Lessons from a Lost Design Proposal

September 16, 2025 • 76 mins
Today with Ali Faulkner Welcome to a Well-Designed Business. We’ve talked before about conducting an autopsy of a project—looking back and figuring out exactly what went right, what went wrong, and where to improve.  But what about conducting an autopsy of projects that you didn’t win? My guest today, Ali Faulkner of AEF Interiors, lost several bids in a row, and decided to make a big change; she reached out to those potential ...
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1122: New Show: Chelsea Viau: Add Pattern (and Profit) to Your World

September 12, 2025 • 58 mins
Today With Chelsea Viau: Today with Chelsea Viau of Chelsea Lane & Company, we’re talking about the numbers behind your wallpaper—and why they matter more than you might think. Chelsea shares what every designer needs to know before sourcing wallcoverings, including the costly mistakes that can derail your budget, timeline, and client trust. We also dig into vendor relationships, client education, and the importance of working wit...
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