A Well-Designed Business® | Interior Design Business Podcast
In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.
Episodes
July 1, 2025 • 66 mins
Today With Rachael Johanson:
Today with Rachael Johanson, luxury brand strategist, we explore transitioning from mid-market to luxury positioning in design. Rachael shares how she's evolved her business to focus on five high-touch Brand Launch Weekend clients annually, helping designers move from 30 projects a year to 10 at double the budget. We discuss the language shifts that separate luxury messaging from mid-market positioning...
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June 27, 2025 • 58 mins
Today With Erika Ward:
In this insightful replay, Erika Ward, a powerhouse designer and former accountant, joins LuAnn to share how her career in finance laid the perfect foundation for a thriving design business.
You’ll hear how Erika approached her pivot with strategic clarity, how she grew her audience by serving them consistently, and why understanding your transferrable skills is crucial to long-term success.
More About E...
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June 24, 2025 • 74 mins
Today With Shea McGee:
Today on A Well-Designed Business, I’m welcoming back Shea McGee—celebrity designer, co-founder of Studio McGee and McGee & Co., and star of Netflix’s Dream Home Makeover.
In this episode, Shea opens up about:
The original vision she held—and how it evolved
What it takes to manage multiple branches of a growing brand
How she balances creative leadership with strategic growth
Why she’s still dre...
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Today With Carol Cox (Speaking Your Brand):
So… you’ve been asked to give a keynote. Cue the excitement—then the panic. I get it. Keynotes aren’t your average “share some tips” kind of talk. They’re about stepping up, owning your message, and taking your audience on a journey. And trust me, it takes work.
In this episode of the Speaking Your Brand podcast, I joined Carol Cox for a deep-dive debrief of the keynote I recently deliv...
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Today With Margalit Lankry:
Welcome to a Well-Designed Business. Today, I am excited to welcome the wonderful Margalit Lankry to the show. Margalit is a working interior designer with over 26 years of experience, but she's also the founder of something truly special—a group called Designers with Intention. This community of nearly 300 female designers has created genuine collaboration over competition in an industry where that's r...
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June 13, 2025 • 46 mins
Today With Jaime Masters (Eventual Millionaire):
Welcome to A Well-Designed Business. Today’s episode is a little different—in the best way. I’m not behind the mic as the host… I’m in the guest seat.Over the years, I’ve had the privilege of being invited onto some truly outstanding podcasts—conversations that dive deep into business, leadership, mindset, and the real-life lessons I’ve learned through decades in this industry.In th...
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June 10, 2025 • 83 mins
Today With Amber Lewis:
She was a Key Note Speaker at the recent Design Blogger’s Conference. LuAnn didn’t get to talk to her at the conference, so she’s really happy to interview Amber on today’s show, as there were parts of her story that LuAnne thought were really fun and interesting. LuAnn finds Amber’s body of work and what she’s managed to accomplish at such a young age, to be incredible. Listen in now and get some great ti...
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June 6, 2025 • 80 mins
Today With Alison Melnick:
Today with Alison Melnick, we're diving into a story of bold pivots, transferable skills, and the power of building your business with intention. Alison is the founder of Catherine Rose Design & CO., a New Jersey-based interior design firm known for creating beautiful, functional homes for modern families. But before launching her business, Alison was living a very different dream — working in PR and mar...
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Today With Profit Is A Choice Podcast:
Welcome to A Well-Designed Business. Today’s episode is a little different—in the best way. I’m not behind the mic as the host… I’m in the guest seat.
Over the years, I’ve had the privilege of being invited onto some truly outstanding podcasts—conversations that dive deep into business, leadership, mindset, and the real-life lessons I’ve learned through decades in this industry.
In this spe...
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May 30, 2025 • 70 mins
Today With Stacy Garcia:
What does it take to build a brand that stands the test of time? In this Best Of Show episode, LuAnn Nigara sits down with internationally recognized designer and entrepreneur, Stacy Garcia, to unpack the lessons behind her multi-faceted design empire.
In this episode, you’ll learn:
How Stacy built a business rooted in vision, strategy, and family legacy
What it takes to license your name and scale...
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Today With Mikel Welch:
Welcome to a Well-Designed Business. Today, I am very excited to welcome Emmy-winning television host and celebrity designer Mikel Welch back to the show.
Long-time listeners of the show will know that Mikel’s original episode is a long-standing favorite, one that I have re-aired and referenced many times, and with good reason. Mikel’s television appearances and design accolades include HGTV, The Drew Bar...
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Today With Michelle Blemel:
Michelle Blemel, Principal Designer of Amberleaf, Inc., has over 25 years of experience serving high-end residential and commercial clients. But despite her deep expertise, Michelle found herself attracting clients who weren’t aligned with the luxury, turnkey service she wanted to deliver.
In this On Air Strategy Session, we dive into the real behind-the-scenes struggles that many seasoned designers fa...
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Today With Wingnut Social Podcast:
Welcome to A Well-Designed Business. Today’s episode is a little different—in the best way. I’m not behind the mic as the host… I’m in the guest seat.
Over the years, I’ve had the privilege of being invited onto some truly outstanding podcasts—conversations that dive deep into business, leadership, mindset, and the real-life lessons I’ve learned through decades in this industry.
In this special...
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Today With Melanie Rosenburg:
Welcome to A Well-Designed Business. What does it mean to create a truly luxury experience? You’re not just creating something nice to look at. You’re creating the space that they are going to live in, foreseeably for a long time. And you’re bringing an expertise and a vision into the picture that they can’t do for themselves.
But today we’re going a level deeper into what that luxury service reall...
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May 13, 2025 • 73 mins
Today With Nicole Heymer:
Hi, welcome! Today, I’m bringing this amazing episode back because, frankly, this one is pure gold. Nicole Heymer, of Glory & Brand, is one of those experts who can take what feels like a foggy mess in your mind and turn it into a clear, strategic plan for your brand. In this conversation, Nicole breaks down the essential discovery process that every business owner should go through before they touch a si...
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Today With Pippa Biddle:
Today with Pippa Biddle, CEO and co-founder of Quittner, we explore why newsletters are becoming the most powerful marketing tool for designers - outperforming social media with 70-85% open rates. Pippa shares how she transformed her business communications from dry corporate speak to authentic storytelling, creating a newsletter that builds genuine community and drives sales. Learn why email marketing giv...
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Today With Shea & Syd McGee:
This powerhouse episode from 2016 features the dynamic duo behind one of the most recognized interior design brands today—Shea and Syd McGee of Studio McGee. We’re bringing this gem back because it’s more relevant than ever.
What you’ll learn:
How they carved out a distinctive design identity that stood out from the start
The early strategic choices that laid the foundation for a now-iconic bra...
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Today With Megan Thompson:
Today, I'm joined by Megan Thompson, founder of Interior Design GreenList. After earning her degree in sustainable design, Megan discovered the frustrating reality that no comprehensive resource existed to help designers implement sustainable practices efficiently. Taking matters into her own hands, she created ID GreenList to bridge this gap.
In this episode, we demystify the differences between green,...
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April 29, 2025 • 84 mins
Today With Veronika Miller:
I'm excited to introduce you to Veronika Miller, a true innovator who has spent her career building meaningful connections between designers, brands, and international markets. From her early days as a marketing professional and kitchen designer to founding the influential Design Hounds Influencer Network and consulting with organizations like NKBA, Veronika has a unique talent for creating opportunitie...
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April 25, 2025 • 39 mins
Today With LuAnn Nigara:
After 9 years, 1,400+ episodes, and over 9 million downloads, A Well-Designed Business® is evolving.
In this solo episode, LuAnn shares the next chapter of the podcast—and why this shift isn’t a step back, but a powerful step forward. She explains the two types of episodes you’ll hear in the coming months, and the all-new format she’s creating to deliver even more value for seasoned business owners.
Wheth...
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