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March 5, 2025 • 29 mins

As a female founder in fintech, Jo Hurley shares her journey  as a tech entrepreneur learning from other sectors, selling her business to Deloitte, and how endurance sports fuel her personal growth.

Today I’m speaking with Jo Hurley Chartered Accountant Motivational Speaker and Triathlete

Key learnings from this episode include:
  • Tech in Finance: How Jo leveraged technology to transform audit processes.

  • Women in Tech: Facing industry pushback & building networks beyond finance.

  • Selling a Business: The realities of selling to Deloitte & unexpected retirement.

  • Mindset & Endurance: How Ironman training fosters discipline & deep reflection.

  • Storytelling & Speaking: Using experience to connect with and inspire others.

Resources

The Light Year Docs 25 event

https://www.lightyeardocs.com.au/event-details/lyd25-unstoppable-growth-conference-online-2 

 

LinkedIn

https://www.linkedin.com/posts/heathersmithau_lyd25-lyd25-accountingandaccountants-activity-7296297019323691009-etYO/

 

https://www.linkedin.com/posts/heathersmithau_lyd25-accountingandaccountants-lyd-activity-7294927985101393920-lT6K/

 

https://www.linkedin.com/posts/heathersmithau_accountingandaccountants-lyd25-futureofaccounting-activity-7294962990074765313-5JxZ/

 

https://www.linkedin.com/posts/heathersmithau_accountingandaccountants-lyd25-futureofaccounting-activity-7295609805522489344-pK6r/  

 

Contact details:

Accounting Apps newsletter: http://HeatherSmithAU.COM

Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind 

LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/ 

YouTube Channel: https://www.youtube.com/ANISEConsulting 

Threads: https://www.threads.net/@heathersmithau 

BlueSky: https://bsky.app/profile/heathersmithau.bsky.social

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