Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consultancies are increasingly suggesting services that evaluate the existing relationship, and potentially improve both the agency and brand's practices.
Plus, Group Black is changing its name to Portrait Media Group. In an exclusive interview with Ad Age, co-founder Bonin Bough explained the reason as well as the company's future path. And one change for future CMOs is the rise of test-running roles before committing full-time. Read more on how to get noticed for interim marketing positions.
Dig deeper on the topics mentioned in this week's episode:
~Inside brand-agency marriage counselling
~The stats on client-agency tenure
~Google won't be forced to sell Chrome
~What Kraft Heinz's reorganization means for its future
~Keep up with the latest account reviews
~Buy tickets to Ad Age's Business of Brands conference
~Listen to Manscaped's CMO talk unconventional media strategies
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