Loyalty, influencers and consumers: Ad Age Future of Advertising 2030

Ad Age reporters break down the transformation of consumer behavior that will impact marketing strategies over the next five years, and how brands can begin preparing now. From changing demographics to revamped loyalty programs and the role of the Super Bowl in 2030, listen for insights into how consumers will interact with brands in 2030.

This series is in celebration of Ad Age’s Future of Advertising 2030 editorial package, which includes insights across marketing, media, agencies and technology. Read more here, and subscribe to Ad Age All Access to read the full series, including deep reporting, exclusive data, expert insights and interactive elements.

Dig deeper on the topics mentioned in this week's episode:

~Read Ad Age’s Future of Advertising 2030 package

~The CMO job in 2030

~Loyalty and shopping in 2030

~How AI is changing the RFP process

~Will the Super Bowl still matter in 2030?

~Inside the 2030 ad agency

~The future of social media and influencer