Switching from Hospitality to Insurance with Jorge Wetenkamp

On this episode of Agency Nation Radio, we meet Jorge Wetenkamp, agency owner of Desert Crest Insurance in Saint George, Utah. Wetenkamp’s career in insurance was unexpected. After working at In-N-Out Burger and at the DMV, he took a job with AAA Insurance when they started offering DMV services. This opened his eyes to the opportunities for career growth and serving the Hispanic community. In 2021, he started an independent agency and the business has grown “far beyond what I set my goals as three or four years ago,” Wetenkamp says. After hiring his first employee in January 2024, he’s currently onboarding two new agents that will allow him to grow, as well as focus on servicing his existing book. “Now, it’s about buying back my time, so all new leads will go to my new agents,” he says. “At the beginning, you grind nonstop—you work late, do whatever it takes. But once your business is established, you start thinking about balance.” Agency Nation Radio is where insurance professionals turn on the mic and share unscripted stories about leadership, technology, marketing, success and failure—stories that helped make them the professionals they are today. From Main Street USA to the pages of Independent Agent magazine—we've got the stories you want to hear. For more, catch Agency Nation Radio on your favorite streaming platform or visit iamagazine.com/podcasts. This podcast is sponsored by the Insurance Marketing & Communications Association (IMCA). IMCA Ignite 2025 is taking place in Scottsdale, Arizona, June 23-25. Don't miss the only conference where the insurance marketing and communications community comes together to share content-rich, forward-thinking and relevant topics while also networking for lasting connections. Register here: https://rise.imcanet.com/Portal/Portal/Events/Annual_Conference/2025_Annual_Conference/IMCA_Ignite_2025.aspx