June 12, 2025 • 20 mins
Are you feeling burnt out from trying to be everywhere on social media?
You’re not alone—and you’re not wrong for feeling that way.
In this episode, I answer one of the most common questions I get from agents:
“Do I really need social media to succeed in real estate?”
The truth? You can absolutely build a thriving business without it.
Inside this episode, we’ll unpack:
-
Why social media is a tool, not a requirement
-
How to build a powerful real estate business rooted in relationships
-
What to focus on if you want results without the content chaos
-
How to create a clear plan that works with or without posting daily
-
And a simple content framework to follow if you choose to show up online
Whether you're overwhelmed by Instagram or just want permission to do things differently, this one’s for you.
👉 Plus, I’ll share how to get my brand-new See.Like.Ask. Guide—text SIMPLE to 833-500-1135 to grab your free copy.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Feeling overwhelmed by socialmedia, you're not alone.
(00:03):
Most real estate agents didn't sign upto be a full-time content creator when
they signed up to be a real estate agent.
And yet, everywhere you turn, there'ssomeone telling you need to post more.
You need to do more.
You need to do more videos.
You need to be on social media more.
You need to do more.
So today I'm going to answer thequestion I get asked all of the time.
Do I really need social mediato succeed in real estate?
(00:26):
And in this episode I'm gonnawalk you through how to build a
successful real estate businesswithout relying on social media.
And believe me, I love social media.
I'm not knocking it, but Ialso know the frustration.
That a lot of agents have of thisfeeling that they must do social media,
and so I wanna help you look at it adifferent way so that you can build a
(00:47):
business that you love without havingthe stress of doing things that you hate.
And one of those might be social media.
Now stick with me because if you wantto get good at social media and you
are looking for a simple frameworkthat you can plug into your business,
I'm gonna give you that, all ofthis and much more stick around.
(01:07):
Welcome to the Agent Rise podcast,where we celebrate that you are unique
and one of a kind, instead of askingyou to do things that make you cringe.
We help you create a clear,personalized plan that aligns with you.
No more overthinking or wasting time.
Just a straightforward path to buildinga real estate business you love.
(01:31):
Welcome risers.
It's that time once againfor the Agent Rise podcast.
I'm your host Neil Wig, where we'rehere to help you today build a
real estate business that you love.
And if you are like most agents, thepressure of always having to be on
social media can be quite draining.
And I'm not gonna say that youshould not be on social media.
It is a awesome tool.
(01:52):
I'm not saying that, but I'm saying.
What if we could build abusiness without social media?
Or what if we could have a frameworkthat helps us find our voice and make
it really easy to be on social media?
I'm gonna give you a plan here.
First of all, with.
Out social media.
But if you want this simple planwe call it the see, like, and
(02:13):
ask, and I'll tell you more aboutthis at the end of today's show.
But right away if you wanna text the wordsimple just the word simple to 8, 3, 3.
5 0 0 1 1 3 5. We'll give you our brandnew guide that we just put together
around the see, like and ask framework.
It's the exact rhythm I use.
(02:34):
And we teach to help agents simplifytheir content strategy and stay
consistent without this overwhelm, right?
So, we're trying toremove their overwhelm.
That's what we're going for here.
I'll get you the guide that you coulduse to keep your social media simple.
And it's, again, it's calledthe see like and ask framework.
So go ahead and text the wordsimple now to 8 3 3 5 0 0 1 1 3 5,
(02:57):
and I'll send that your way Now.
Today what we're talking about is,how to build a real estate business
without social media, right?
Like, uh, so what, whatdoes that look like?
First of all, what I wanna say is thatyou don't need social media to win.
I've coached many agents over the yearsthat have very minimal or absolutely
no social media in their plan at all.
(03:18):
So you can let go of that guilt is whatI'm trying to say here is that if you
wanna build a business, a social media.
It is possible now you'retaking away a free tool.
You're taking away you know, asomething that would, that could
really help you grow your business.
So it, there's not too many agentsthat wanna just say, no, I'm not
gonna do social media at all.
(03:38):
But if that's you, I, I know of afew agents that have built quite.
Large businesses.
I know one agent that sells over 200 homesa year and isn't on social media at all.
You can build a businesswithout social media.
Let go of the guilt.
If it's in your way, let go of it.
Okay?
You can get it outta your wayjust by, by making that choice.
Now, if you do that, howdo you build the business?
(04:00):
What does it look like?
So the first thing that I wouldfocus on is if I was building a
business without social media, isthat I would focus on a strong sphere
of influence your relationships.
Are everything.
And so you've gotta have a reallystrong sphere of influence.
I would of course, be following theagent rise steps, and I would build
that database of well over a hundred.
I think you've gotta get thatdatabase close to two or 300, right?
(04:21):
If you're not using social media youreally have to have a solid database
of your, in your sphere of influence.
So build that database, sendthat announcement letter.
The announcement letter is.
You know, could be sent for, if you'rea new agent or you are a, an existing
agent that just needs to reconnect.
But I would really double down and getthat announcement letter out and then
send, start mailing monthly newsletters.
(04:43):
I would then go further.
You need to go sphere ofinfluence 2.0 right away if
you're not gonna do social media.
And so I would then start.
Adding events, client events.
And you could also start doingpublic facing events, which we'll
talk about here in just a secondwhen we get to the other pillars.
But I would start with getting, you know,once you got that newsletter running,
(05:04):
then I would start doing client events.
You know, client events isone of these things that.
Agents that do them love themand see the value in them and
get a huge return from them.
it's part of their follow-up plan.
It's part of their closing giftplan and it's one of these things
that allows you to get in front ofyour clients on a consistent basis.
Because when you have a clientevent, you've got a couple months
(05:26):
before the event that you'remailing and calling and texting.
So you're able to talk with all of yourclients, which, you know, I struggled
talking to my sphere unless I hadsomething great to invite them to.
And so the client events kindof kinda allowed me to run free.
Allowed me to.
To feel okay and not feelsalesy to call my clients.
(05:48):
'cause I was just calling to givethem something and it was just an
invite to my latest client event.
So client events can bereally a big part of this.
Also Popeye's.
And other gifts.
You're really gonna be workinga referral by only business, You
really need a lot of relationships.
And I would develop go evenfurther and develop like a top 25.
(06:08):
So like if you rank all of your sphere,you have, you know, maybe your top 25 or
your referral partners, your A pluses,the people that are really gonna help you
and you are really helping them, right?
Remember with ReferralPartners, it's a two way street.
So.
The way to get most referralsis by giving the most referrals.
And so, so you really are gonna wannadouble down on this and build a network
(06:31):
and build a solid referral partner,people that you give business to,
and they give business back to you.
And this is the heart of yourbusiness if you're not attracting
people through social media and.
And you have no other outlet of, youknow, of attracting people uh, then you
really need to double down in this area.
Alright?
Now we can go beyond that andobviously we do in step number
(06:52):
four of the agent rise steps.
, We've got our sphere of influencepillar built, and now we're
gonna go on to our chase pillar.
And the chase pillar is one ofthese that is gonna make you go out
there and get it and you're gonna,you're gonna need that, right?
You're gonna need to go out there andget it if you don't have any social
media and anything else out there.
You've got to, you've gotta goout there and make it happen.
Now what I would recommend here isthere's the most popular Chase pillars,
(07:16):
which is open houses calling FSBOsin expireds, door knocking it online
leads Facebook advertising, whichis not really that hot right now.
But other ad sources, PPC leads youknow, building a website and driving
traffic to the website and convertingonline leads and really focusing on.
Conversion because it's easyto attract the leads, but we
(07:37):
really gotta focus on conversion.
So it's, is it's one of, one of theseyou can also niche down with your chase
pillar, and so maybe you get excited ifthe thought of working with seniors or
working with first time buyers or maybeworking with investors excites you.
One of these niches is.
Can be part of your chase pillar, andif you have a niche as a chase pillar,
(07:58):
I've seen agents just come alive.
I've recorded other episodes about that.
But once you get that chase pillar, youjust get so excited and you get fired up.
And so that's what we're goingfor with the Chase pillar.
Now again, you don't have the socialmedia working for you, so you.
You're going to need something that'sgonna get you out there and going.
Another really popular chasepillar is geo farming, which again,
(08:19):
this would be another good one.
You don't have social media goingfor you, so you know, doing door
knocking and asking them to join yourneighborhood newsletter and doing.
Other things.
Maybe a Facebook group doing other thingsto get involved in the neighborhood
and help people in the neighborhood.
Could be your chase pillar.
So, geo farming, you know, wetypically think about mail, we
(08:40):
think about postcards, and yes,they still work to this day.
We talk so much about the eightby eight mailing program mailing
eight cards over eight weeks, andthen one piece of mail thereafter.
We also have had Ryan Smithon Our Agent Rise Live.
Our members only.
Show.
And he shared a great strategyof going door to door and asking
people to join a newsletter listand then doing a neighborhood,
(09:03):
monthly neighborhood newsletter.
And again, these are ways foryou to go out there and get it.
And you're gonna need that.
You're gonna need that.
If you're not using social mediato attract, you're gonna need
to go out there and get it.
All right.
Now some other thingstoo, to talk about niches.
You know, we, I kind of breezed oversenior niche but, you know, you could work
with seniors and help seniors right size.
(09:24):
You could do senior educationalprogramming and provide value,
provide, education for seniors.
And and then in the mix of that,you're serving them and helping them,
and you become a senior home coach.
You can get an SER es designation.
There's many other courses and otherprograms out there that are just
fantastic to help you niche in this area.
(09:45):
You can also niche in probateand help serve those families
that are going through probate.
You could get connected with.
Probate attorneys, it's amazing to mehow many probate attorneys we have heard
from the, and they have said that they'venever, ever heard from a real estate
agent before, which just blows my mind.
So there's a huge opportunity there,and it's connecting with attorneys.
(10:07):
And the thing that I love aboutconnecting with attorneys in
the probate scenario is that.
The family trusts their attorney, right.
So they're hired their attorney toguide them through this process.
And so any recommendation that theattorney gives them for a real estate
agent usually is a very trusted source.
And so it's a good referral.
Right.
(10:28):
And so, so you can, create thosereferrals with the attorneys, you
could also go a step further and doeducation with the attorney, right?
So you're putting maybe something atthe local library and helping you know,
the local library with their education.
Bring the attorney in with that.
And again, that helpssolidify the relationship.
So, so there's, you know, workingwith seniors, there's also working
(10:50):
with first time home buyers.
It's really hard on firsttime home buyers right now.
And so it's not an ideal market scenario.
However, there's gonna be othermarkets where first time home
buyers are the leader of the market.
I remember, you know, during therecession they gave all these first
time home buyer grants and down paymentassistance programs and anything to get
a first time home buyer to buy a home.
(11:10):
They're gonna do that again with homeaffordability being so out of line they're
gonna work to get that back in line.
You know, and something'sgotta give, right?
And so, you know, if prices start tocome down, inventory goes up, prices come
down, it's going to be easier and easierfor first time home buyers to buy a home.
And they're gonna be the onesthat drive the market, right?
So they buy the smaller homes, sothen the smaller home can move up.
(11:32):
So they.
They drive the market now, interestrates all come into play in there.
There's a lot of different things thatchanged that we've got in a different
scenario now than we did in the recession.
However, my point is that there isgonna be another time where first
time home buyers are the stars.
And so you could build yourecosystem around this right now.
Struggle a little bit withit, but then in the long run.
(11:54):
Be right there in the middleof all of the first time home
buyers when the time comes.
Okay.
Now the, again, theseare chase pillars, right?
So there's different options.
These are you know, we, there'sso many different niches you could
focus on working in new construction.
You could focus on working in youknow, work, working with investors.
Those that wanna buy and flipand sell properties or those
that wanna buy and hold, right?
(12:16):
So you could work with, there'sso many different types of niches.
And that's what you'regonna need in this scenario.
So you're gonna have this strongsphere, strong referral network
maybe even some B2B type networkingwhere you're helping others in
business and they're helping you.
And then you've got your strongchase pillar and you know your chase
pillar is gonna drive your business.
(12:36):
It's gonna be the leader in your businessuntil your sphere really gets humming.
And, but you're gonna need, you'regonna need these because without an
attraction pillar, without a socialmedia in the attraction pillar.
You're kind of left, you know,to just really focus on that.
All right, now to talk more aboutthe attraction pillar, because
social media is one of theoptions in the attraction pillar.
(12:57):
And the c like and ask frameworkis what we highly recommend.
And what I have seen agents do is thatif they have a framework that they love
like a see, like an ass framework, andthen they find their voice in that.
Framework.
They simply become on fireand they become unstoppable.
They can produce content never ending,and they just feel alive and away they go.
(13:17):
And so that's what we're goingfor in, in, you know, when we
teach the see, like, and ask.
And again, if that's not for youthen let's find you another option.
But again, that's just oneoption in the attraction pillar.
So, other options in the attractionpillar, my all time favorite is YouTube.
And so hear me out here.
YouTube is not social media.
(13:37):
It kind of is, but it kind of isn't.
Right?
So social media is, you know, Ialways say there's social content and
there's searchable content, right?
So social content is things to do, tobe social, see, like, and ask, right?
And then there is searchable contentwhich people are searching for.
Okay, so they're going to Googleor going to chat GBT and they're
(14:00):
searching for their answers.
And then your videos showup with those answers.
And a lot of the things that we puttogether in videos, it's not available
anywhere else in the, on the internet.
It's not available out there.
So like one of the examples right now, areally hot video is doing videos of all
of the new construction neighborhoods andbeing in the know of the deals because.
(14:24):
Like, I'm down here in Fort Myers,Florida, and there are builders,
like big builders, Dr. Horton, one ofthem offering huge discounts, right?
So, so big discounts off of the pricing,plus 5% interest rate versus, you know,
six and a half or seven plus otherincentives in addition to that, right?
So they're really, they've got a lotof properties on sale, but you can't
(14:44):
really find that information online.
It's, there's no pricing listout there, anything like that.
You've gotta talk to the reps. So whatif you're the go-to and you do videos for
those neighborhoods, maybe the top fivenew construction neighborhoods and the
current deals in the neighborhoods, andyou become the go-to person that knows
about the deals and people reach out toyou for the information, and now you're
(15:07):
selling a bunch of new construction,which is selling right now, right?
This is the one thing that isselling is the new construction, the.
The, you know, the dis deepdiscounted properties along with
the the lower interest rates, right?
They're giving lower interest rates.
5% is what I saw Dr. Hurtin doingdown here in Fort Myers, right?
So, so, I'm, let me, I'm gettingoff on a rant here about YouTube
(15:28):
and I love, love, love YouTube.
And again, YouTube is searchable content.
So you just follow the framework.
We've got a framework right insideAgent Rise, where we give you the top.
10 videos the titles, the, and it'sall around the living in and moving to.
Things to avoid when moving to the prosand cons of living in the cost of living
in, and we've got the whole list, right?
(15:49):
So you start out with that list.
And then we talk about going wide,doing your area versus another area,
and then going narrow and getting downinto the neighborhoods and getting
down into the neighborhoods or doingneighborhood videos like the one that
I mentioned along with many others.
And again, we've got this wholeframework inside Agent Rise.
If you are interested in joining AgentRise, just go to agent rise coaching.com
(16:11):
and book a strategy session with me andwe'll go over this plan to help you.
Implemented if this issomething that you wanna do.
So another attraction pillar, you know,in addition to, you know, we're not
doing social media, but maybe we'renot excited about YouTube either.
But another one is doing meetupsand doing networking events.
I I have a couple agents that I workwith out in Colorado Tyler and Michael,
(16:33):
and they're doing a bruise and business.
So they're just gettingtogether to have beers and talk.
Business and they have 50 to 75people showing up every month.
And then from there they're taking itand they're going to form a a more of
like a b and I type network, right?
So, so you could do the large meetupsand bring everybody together and
(16:53):
those that are really serious, thatreally wanna dig in and do the B2B
networking and really help each othergrow each other's businesses, then
you form a smaller networking group.
That meets weekly and followsmore of the BNI principles.
We recently had Jeff West on AgentRise live inside the academy.
And Jeff is just he's an agent outin Grants Pass Oregon and is working
(17:16):
in A BNI group, and he has just.
20 or so in this group that are just onfire helping each other grow each other's
businesses, and it's just really powerful.
So this is another thing thatyou could do instead of social
media, is to build a network.
Now there are plenty other ideas andwe've got a lot for you inside Agent Rise.
(17:38):
If you're interested at all in joiningus at Agent Rise, becoming a member.
Getting access to the academyand potentially joining us
for our small group coaching.
We have different levels, and ifyou're interested in this, again,
go to agent rise coaching.com andbook a strategy session with me.
Also, don't forget to grab that guide.
We put together this simple guideto help you with your social media.
(18:02):
Now, if you're in that camp of like,I don't wanna do social media, there's
so many other good ideas, then just go.
Don't, you don't have to worryabout social media, but if
you're like, you know what?
Maybe if I just have a simple system,just something that I could use, that
I could see, that I could, you know,have a little bit of a framework
and something that I could follow.
Maybe I could do social media.
So if that is you, then just text theword simple, S-I-M-P-L-E to 8, 3, 3.
(18:29):
5 0 0 1 1 3 5. And I'll shoot that guideover to you so that you can just see
this framework and see how simple it is.
And once you see the see like andAsk framework maybe you could jump on
board and maybe that'll be your go-to.
Now, hopefully this helps you withyour social media, and again, I'm
here to help you any way that I can.
Go to agent rise coaching.com and book astrategy session with me and I'll help you
(18:52):
get your social media going or not, right?
We'll help you with your plan either way.
Thank you so much for listeningand if you're watching this over
on YouTube, thank you so very much.
I appreciate that.
Would you please like, and commentand subscribe to my channel?
I would really appreciate that.
And if you're listening to the podcast.
I'm waving to you right now.
You can't see me, but I'm waving to you.
(19:13):
So thank you so much for continuingto listen to the podcast.
I've recently learned that thepodcast, which originally started
as the Onion Juice Podcast, is oneof the longest running podcasts.
I think when I started back in2016, 17, somewhere right in there.
There was only three othershows, and those three other
shows are no longer running.
So I think I'm the longest running.
(19:35):
Real Estate Agent podcast, whichis kind of fun to think about.
So again, thank you so verymuch for your commitment.
We're well over 460 ish episodes.
We're heading to 500 episodes.
So again, thank you so much for listening.
I appreciate it.
And if you haven't, left me a reviewon on iTunes or on or Apple Podcast or
on Spotify or wherever you listen to.
(19:56):
Please do that.
I would greatly appreciate that.
Again, thanks so much for listening.
Hope you have a great dayand like always remember.
To be the reason somebody smiles today.
Feeling overwhelmed by socialmedia, you're not alone.
(00:03):
Most real estate agents didn't sign upto be a full-time content creator when
they signed up to be a real estate agent.
And yet, everywhere you turn, there'ssomeone telling you need to post more.
You need to do more.
You need to do more videos.
You need to be on social media more.
You need to do more.
So today I'm going to answer thequestion I get asked all of the time.
Do I really need social mediato succeed in real estate?
(00:26):
And in this episode I'm gonnawalk you through how to build a
successful real estate businesswithout relying on social media.
And believe me, I love social media.
I'm not knocking it, but Ialso know the frustration.
That a lot of agents have of thisfeeling that they must do social media,
and so I wanna help you look at it adifferent way so that you can build a
(00:47):
business that you love without havingthe stress of doing things that you hate.
And one of those might be social media.
Now stick with me because if you wantto get good at social media and you
are looking for a simple frameworkthat you can plug into your business,
I'm gonna give you that, all ofthis and much more stick around.
(01:07):
Welcome to the Agent Rise podcast,where we celebrate that you are unique
and one of a kind, instead of askingyou to do things that make you cringe.
We help you create a clear,personalized plan that aligns with you.
No more overthinking or wasting time.
Just a straightforward path to buildinga real estate business you love.
(01:31):
Welcome risers.
It's that time once againfor the Agent Rise podcast.
I'm your host Neil Wig, where we'rehere to help you today build a
real estate business that you love.
And if you are like most agents, thepressure of always having to be on
social media can be quite draining.
And I'm not gonna say that youshould not be on social media.
It is a awesome tool.
(01:52):
I'm not saying that, but I'm saying.
What if we could build abusiness without social media?
Or what if we could have a frameworkthat helps us find our voice and make
it really easy to be on social media?
I'm gonna give you a plan here.
First of all, with.
Out social media.
But if you want this simple planwe call it the see, like, and
(02:13):
ask, and I'll tell you more aboutthis at the end of today's show.
But right away if you wanna text the wordsimple just the word simple to 8, 3, 3.
5 0 0 1 1 3 5. We'll give you our brandnew guide that we just put together
around the see, like and ask framework.
It's the exact rhythm I use.
(02:34):
And we teach to help agents simplifytheir content strategy and stay
consistent without this overwhelm, right?
So, we're trying toremove their overwhelm.
That's what we're going for here.
I'll get you the guide that you coulduse to keep your social media simple.
And it's, again, it's calledthe see like and ask framework.
So go ahead and text the wordsimple now to 8 3 3 5 0 0 1 1 3 5,
(02:57):
and I'll send that your way Now.
Today what we're talking about is,how to build a real estate business
without social media, right?
Like, uh, so what, whatdoes that look like?
First of all, what I wanna say is thatyou don't need social media to win.
I've coached many agents over the yearsthat have very minimal or absolutely
no social media in their plan at all.
(03:18):
So you can let go of that guilt is whatI'm trying to say here is that if you
wanna build a business, a social media.
It is possible now you'retaking away a free tool.
You're taking away you know, asomething that would, that could
really help you grow your business.
So it, there's not too many agentsthat wanna just say, no, I'm not
gonna do social media at all.
(03:38):
But if that's you, I, I know of afew agents that have built quite.
Large businesses.
I know one agent that sells over 200 homesa year and isn't on social media at all.
You can build a businesswithout social media.
Let go of the guilt.
If it's in your way, let go of it.
Okay?
You can get it outta your wayjust by, by making that choice.
Now, if you do that, howdo you build the business?
(04:00):
What does it look like?
So the first thing that I wouldfocus on is if I was building a
business without social media, isthat I would focus on a strong sphere
of influence your relationships.
Are everything.
And so you've gotta have a reallystrong sphere of influence.
I would of course, be following theagent rise steps, and I would build
that database of well over a hundred.
I think you've gotta get thatdatabase close to two or 300, right?
(04:21):
If you're not using social media youreally have to have a solid database
of your, in your sphere of influence.
So build that database, sendthat announcement letter.
The announcement letter is.
You know, could be sent for, if you'rea new agent or you are a, an existing
agent that just needs to reconnect.
But I would really double down and getthat announcement letter out and then
send, start mailing monthly newsletters.
(04:43):
I would then go further.
You need to go sphere ofinfluence 2.0 right away if
you're not gonna do social media.
And so I would then start.
Adding events, client events.
And you could also start doingpublic facing events, which we'll
talk about here in just a secondwhen we get to the other pillars.
But I would start with getting, you know,once you got that newsletter running,
(05:04):
then I would start doing client events.
You know, client events isone of these things that.
Agents that do them love themand see the value in them and
get a huge return from them.
it's part of their follow-up plan.
It's part of their closing giftplan and it's one of these things
that allows you to get in front ofyour clients on a consistent basis.
Because when you have a clientevent, you've got a couple months
(05:26):
before the event that you'remailing and calling and texting.
So you're able to talk with all of yourclients, which, you know, I struggled
talking to my sphere unless I hadsomething great to invite them to.
And so the client events kindof kinda allowed me to run free.
Allowed me to.
To feel okay and not feelsalesy to call my clients.
(05:48):
'cause I was just calling to givethem something and it was just an
invite to my latest client event.
So client events can bereally a big part of this.
Also Popeye's.
And other gifts.
You're really gonna be workinga referral by only business, You
really need a lot of relationships.
And I would develop go evenfurther and develop like a top 25.
(06:08):
So like if you rank all of your sphere,you have, you know, maybe your top 25 or
your referral partners, your A pluses,the people that are really gonna help you
and you are really helping them, right?
Remember with ReferralPartners, it's a two way street.
So.
The way to get most referralsis by giving the most referrals.
And so, so you really are gonna wannadouble down on this and build a network
(06:31):
and build a solid referral partner,people that you give business to,
and they give business back to you.
And this is the heart of yourbusiness if you're not attracting
people through social media and.
And you have no other outlet of, youknow, of attracting people uh, then you
really need to double down in this area.
Alright?
Now we can go beyond that andobviously we do in step number
(06:52):
four of the agent rise steps.
, We've got our sphere of influencepillar built, and now we're
gonna go on to our chase pillar.
And the chase pillar is one ofthese that is gonna make you go out
there and get it and you're gonna,you're gonna need that, right?
You're gonna need to go out there andget it if you don't have any social
media and anything else out there.
You've got to, you've gotta goout there and make it happen.
Now what I would recommend here isthere's the most popular Chase pillars,
(07:16):
which is open houses calling FSBOsin expireds, door knocking it online
leads Facebook advertising, whichis not really that hot right now.
But other ad sources, PPC leads youknow, building a website and driving
traffic to the website and convertingonline leads and really focusing on.
Conversion because it's easyto attract the leads, but we
(07:37):
really gotta focus on conversion.
So it's, is it's one of, one of theseyou can also niche down with your chase
pillar, and so maybe you get excited ifthe thought of working with seniors or
working with first time buyers or maybeworking with investors excites you.
One of these niches is.
Can be part of your chase pillar, andif you have a niche as a chase pillar,
(07:58):
I've seen agents just come alive.
I've recorded other episodes about that.
But once you get that chase pillar, youjust get so excited and you get fired up.
And so that's what we're goingfor with the Chase pillar.
Now again, you don't have the socialmedia working for you, so you.
You're going to need something that'sgonna get you out there and going.
Another really popular chasepillar is geo farming, which again,
(08:19):
this would be another good one.
You don't have social media goingfor you, so you know, doing door
knocking and asking them to join yourneighborhood newsletter and doing.
Other things.
Maybe a Facebook group doing other thingsto get involved in the neighborhood
and help people in the neighborhood.
Could be your chase pillar.
So, geo farming, you know, wetypically think about mail, we
(08:40):
think about postcards, and yes,they still work to this day.
We talk so much about the eightby eight mailing program mailing
eight cards over eight weeks, andthen one piece of mail thereafter.
We also have had Ryan Smithon Our Agent Rise Live.
Our members only.
Show.
And he shared a great strategyof going door to door and asking
people to join a newsletter listand then doing a neighborhood,
(09:03):
monthly neighborhood newsletter.
And again, these are ways foryou to go out there and get it.
And you're gonna need that.
You're gonna need that.
If you're not using social mediato attract, you're gonna need
to go out there and get it.
All right.
Now some other thingstoo, to talk about niches.
You know, we, I kind of breezed oversenior niche but, you know, you could work
with seniors and help seniors right size.
(09:24):
You could do senior educationalprogramming and provide value,
provide, education for seniors.
And and then in the mix of that,you're serving them and helping them,
and you become a senior home coach.
You can get an SER es designation.
There's many other courses and otherprograms out there that are just
fantastic to help you niche in this area.
(09:45):
You can also niche in probateand help serve those families
that are going through probate.
You could get connected with.
Probate attorneys, it's amazing to mehow many probate attorneys we have heard
from the, and they have said that they'venever, ever heard from a real estate
agent before, which just blows my mind.
So there's a huge opportunity there,and it's connecting with attorneys.
(10:07):
And the thing that I love aboutconnecting with attorneys in
the probate scenario is that.
The family trusts their attorney, right.
So they're hired their attorney toguide them through this process.
And so any recommendation that theattorney gives them for a real estate
agent usually is a very trusted source.
And so it's a good referral.
Right.
(10:28):
And so, so you can, create thosereferrals with the attorneys, you
could also go a step further and doeducation with the attorney, right?
So you're putting maybe something atthe local library and helping you know,
the local library with their education.
Bring the attorney in with that.
And again, that helpssolidify the relationship.
So, so there's, you know, workingwith seniors, there's also working
(10:50):
with first time home buyers.
It's really hard on firsttime home buyers right now.
And so it's not an ideal market scenario.
However, there's gonna be othermarkets where first time home
buyers are the leader of the market.
I remember, you know, during therecession they gave all these first
time home buyer grants and down paymentassistance programs and anything to get
a first time home buyer to buy a home.
(11:10):
They're gonna do that again with homeaffordability being so out of line they're
gonna work to get that back in line.
You know, and something'sgotta give, right?
And so, you know, if prices start tocome down, inventory goes up, prices come
down, it's going to be easier and easierfor first time home buyers to buy a home.
And they're gonna be the onesthat drive the market, right?
So they buy the smaller homes, sothen the smaller home can move up.
(11:32):
So they.
They drive the market now, interestrates all come into play in there.
There's a lot of different things thatchanged that we've got in a different
scenario now than we did in the recession.
However, my point is that there isgonna be another time where first
time home buyers are the stars.
And so you could build yourecosystem around this right now.
Struggle a little bit withit, but then in the long run.
(11:54):
Be right there in the middleof all of the first time home
buyers when the time comes.
Okay.
Now the, again, theseare chase pillars, right?
So there's different options.
These are you know, we, there'sso many different niches you could
focus on working in new construction.
You could focus on working in youknow, work, working with investors.
Those that wanna buy and flipand sell properties or those
that wanna buy and hold, right?
(12:16):
So you could work with, there'sso many different types of niches.
And that's what you'regonna need in this scenario.
So you're gonna have this strongsphere, strong referral network
maybe even some B2B type networkingwhere you're helping others in
business and they're helping you.
And then you've got your strongchase pillar and you know your chase
pillar is gonna drive your business.
(12:36):
It's gonna be the leader in your businessuntil your sphere really gets humming.
And, but you're gonna need, you'regonna need these because without an
attraction pillar, without a socialmedia in the attraction pillar.
You're kind of left, you know,to just really focus on that.
All right, now to talk more aboutthe attraction pillar, because
social media is one of theoptions in the attraction pillar.
(12:57):
And the c like and ask frameworkis what we highly recommend.
And what I have seen agents do is thatif they have a framework that they love
like a see, like an ass framework, andthen they find their voice in that.
Framework.
They simply become on fireand they become unstoppable.
They can produce content never ending,and they just feel alive and away they go.
(13:17):
And so that's what we're goingfor in, in, you know, when we
teach the see, like, and ask.
And again, if that's not for youthen let's find you another option.
But again, that's just oneoption in the attraction pillar.
So, other options in the attractionpillar, my all time favorite is YouTube.
And so hear me out here.
YouTube is not social media.
(13:37):
It kind of is, but it kind of isn't.
Right?
So social media is, you know, Ialways say there's social content and
there's searchable content, right?
So social content is things to do, tobe social, see, like, and ask, right?
And then there is searchable contentwhich people are searching for.
Okay, so they're going to Googleor going to chat GBT and they're
(14:00):
searching for their answers.
And then your videos showup with those answers.
And a lot of the things that we puttogether in videos, it's not available
anywhere else in the, on the internet.
It's not available out there.
So like one of the examples right now, areally hot video is doing videos of all
of the new construction neighborhoods andbeing in the know of the deals because.
(14:24):
Like, I'm down here in Fort Myers,Florida, and there are builders,
like big builders, Dr. Horton, one ofthem offering huge discounts, right?
So, so big discounts off of the pricing,plus 5% interest rate versus, you know,
six and a half or seven plus otherincentives in addition to that, right?
So they're really, they've got a lotof properties on sale, but you can't
(14:44):
really find that information online.
It's, there's no pricing listout there, anything like that.
You've gotta talk to the reps. So whatif you're the go-to and you do videos for
those neighborhoods, maybe the top fivenew construction neighborhoods and the
current deals in the neighborhoods, andyou become the go-to person that knows
about the deals and people reach out toyou for the information, and now you're
(15:07):
selling a bunch of new construction,which is selling right now, right?
This is the one thing that isselling is the new construction, the.
The, you know, the dis deepdiscounted properties along with
the the lower interest rates, right?
They're giving lower interest rates.
5% is what I saw Dr. Hurtin doingdown here in Fort Myers, right?
So, so, I'm, let me, I'm gettingoff on a rant here about YouTube
(15:28):
and I love, love, love YouTube.
And again, YouTube is searchable content.
So you just follow the framework.
We've got a framework right insideAgent Rise, where we give you the top.
10 videos the titles, the, and it'sall around the living in and moving to.
Things to avoid when moving to the prosand cons of living in the cost of living
in, and we've got the whole list, right?
(15:49):
So you start out with that list.
And then we talk about going wide,doing your area versus another area,
and then going narrow and getting downinto the neighborhoods and getting
down into the neighborhoods or doingneighborhood videos like the one that
I mentioned along with many others.
And again, we've got this wholeframework inside Agent Rise.
If you are interested in joining AgentRise, just go to agent rise coaching.com
(16:11):
and book a strategy session with me andwe'll go over this plan to help you.
Implemented if this issomething that you wanna do.
So another attraction pillar, you know,in addition to, you know, we're not
doing social media, but maybe we'renot excited about YouTube either.
But another one is doing meetupsand doing networking events.
I I have a couple agents that I workwith out in Colorado Tyler and Michael,
(16:33):
and they're doing a bruise and business.
So they're just gettingtogether to have beers and talk.
Business and they have 50 to 75people showing up every month.
And then from there they're taking itand they're going to form a a more of
like a b and I type network, right?
So, so you could do the large meetupsand bring everybody together and
(16:53):
those that are really serious, thatreally wanna dig in and do the B2B
networking and really help each othergrow each other's businesses, then
you form a smaller networking group.
That meets weekly and followsmore of the BNI principles.
We recently had Jeff West on AgentRise live inside the academy.
And Jeff is just he's an agent outin Grants Pass Oregon and is working
(17:16):
in A BNI group, and he has just.
20 or so in this group that are just onfire helping each other grow each other's
businesses, and it's just really powerful.
So this is another thing thatyou could do instead of social
media, is to build a network.
Now there are plenty other ideas andwe've got a lot for you inside Agent Rise.
(17:38):
If you're interested at all in joiningus at Agent Rise, becoming a member.
Getting access to the academyand potentially joining us
for our small group coaching.
We have different levels, and ifyou're interested in this, again,
go to agent rise coaching.com andbook a strategy session with me.
Also, don't forget to grab that guide.
We put together this simple guideto help you with your social media.
(18:02):
Now, if you're in that camp of like,I don't wanna do social media, there's
so many other good ideas, then just go.
Don't, you don't have to worryabout social media, but if
you're like, you know what?
Maybe if I just have a simple system,just something that I could use, that
I could see, that I could, you know,have a little bit of a framework
and something that I could follow.
Maybe I could do social media.
So if that is you, then just text theword simple, S-I-M-P-L-E to 8, 3, 3.
(18:29):
5 0 0 1 1 3 5. And I'll shoot that guideover to you so that you can just see
this framework and see how simple it is.
And once you see the see like andAsk framework maybe you could jump on
board and maybe that'll be your go-to.
Now, hopefully this helps you withyour social media, and again, I'm
here to help you any way that I can.
Go to agent rise coaching.com and book astrategy session with me and I'll help you
(18:52):
get your social media going or not, right?
We'll help you with your plan either way.
Thank you so much for listeningand if you're watching this over
on YouTube, thank you so very much.
I appreciate that.
Would you please like, and commentand subscribe to my channel?
I would really appreciate that.
And if you're listening to the podcast.
I'm waving to you right now.
You can't see me, but I'm waving to you.
(19:13):
So thank you so much for continuingto listen to the podcast.
I've recently learned that thepodcast, which originally started
as the Onion Juice Podcast, is oneof the longest running podcasts.
I think when I started back in2016, 17, somewhere right in there.
There was only three othershows, and those three other
shows are no longer running.
So I think I'm the longest running.
(19:35):
Real Estate Agent podcast, whichis kind of fun to think about.
So again, thank you so verymuch for your commitment.
We're well over 460 ish episodes.
We're heading to 500 episodes.
So again, thank you so much for listening.
I appreciate it.
And if you haven't, left me a reviewon on iTunes or on or Apple Podcast or
on Spotify or wherever you listen to.
(19:56):
Please do that.
I would greatly appreciate that.
Again, thanks so much for listening.
Hope you have a great dayand like always remember.
To be the reason somebody smiles today.
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