Four Ways To Boost Confidence When Pricing Property
Typically, when preparing for a listing appointment, most agents will leave their pricing research to a desk review over their computer. If you want to outperform your competition and at the same time...dramatically boost your confidence, go the extra mile and consider implementing these steps to maximize your confidence and accuracy.
1. Preview property every 10-14 days to give yourself a stronger knowledge of your local market, and it will give you more confidence in pricing during the listing presentation.
The more real estate you see, the more familiar you will become and have a keen sense of what a home’s value actually is. No more guessing or wondering.
Gives you the edge over your competition as you will have the ability to reference properties for sale or that have sold, carry a higher level of conversation with both your sellers and buyers and clearly demonstrate your expertise of the market place. A great disguise for new agents or agent that don’t really know an area as well as others.
3. Over achievers, you can mix in some door knocking while you’re out there.
2. Arrive early to the subject property neighborhood and preview your competition before you go on the listing appointment. This will help you better understand exactly how your listing will compare to the others and allow you to have certainty when discussing price and proper positioning in the market.
Go the extra mile, get inside and take notes on the condition, updates or lack of. Is the home dark, bright what direction does it face? Were there any odors that won’t be detected by just looking at pictures, how was the yard size, privacy or lack thereof. All these things can only be discovered by viewing the home in person. Pictures can only tell us so much; a site inspection shows it all.
Gives you absolute certainty when it comes to comparing the condition of the subject property.
Doing this will eliminate any doubt when the seller should comment about their home having this or that compared to those that are for sale.
3. Drive the comps including similar properties that are pending or closed status. Consider only looking at closed sales going back 90 days whenever possible as this best represents current market conditions. It’s critical to know where the properties are located in proximity to the subject property. Are the others on/back to traffic streets, train tracks or some other type physical objection?
Remember, you are the expert. It’s not only the professional expectation to be fully aware of the details surrounds the sales directly impacting your potential seller, it’s what the seller expects of you … and sets you up for a timely sale.
You can use this knowledge to confidently make references to other properties during the pricing or CMA portion of your presentation. This demonstrates your familiarity with the neighborhood which sellers will pick up on. They’ll know if you aren’t familiar too. The more prepared you are, the more easily you can carry on a fluid conversation with the seller about what is taking place in the neighborhood.
Nothing feels better than being prepared and knowing you are ready. Do what others won’t, go that extra mile and do your homework. You will find yourself more relaxed able to focus on getting the listing contract signed instead of worrying about what may be brought up or said next. Don't forget the 5 P's - prior, planning, prevents, poor performance.
4. Having a
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.