E3: The Framework for Storytelling That Converts & How Ai Creates Room for Innovation with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine

In this episode of the AI for Business podcast, I sit down with Jason Feifer, Editor-in-Chief of Entrepreneur magazine, bestselling author, and advisor to early-stage startups. We recorded this conversation during the AI for Business Virtual Summit, and it’s easily one of the most powerful, insightful interviews we’ve had on how to stand out in an AI-saturated world.

 

Jason shares how entrepreneurs can use strategic storytelling to make their message stick, build authentic connections in a noisy world, and apply AI to improve—not replace—human impact. He also introduces his frameworks like “bricks and mortar” storytelling, the “vertical mindset” of entrepreneurs, and why true success lies in helping people feel seen, heard, and understood. Whether you’re starting your business, scaling a brand, or exploring AI’s role in your work, this conversation is full of tactical wisdom.

 

Episode Timeline Highlights:

[0:00] Introduction

[3:16] Jason shares how being around entrepreneurs transformed how he thinks about his own career

[4:44] The power of vertical thinking vs. horizontal thinking in entrepreneurship

[6:21] The “first question” every audience asks—and how storytelling answers it

[9:12] Jason’s “bricks and mortar” framework for storytelling that converts

[11:34] How AI is breaking what’s already broken—and creating room for innovation

[13:06] Why lawyers fear AI (and why that’s a good thing)

[15:59] The microwave oven metaphor for using AI effectively in business

[17:13] Using AI for subject line testing and market research with CrowdWave

[22:28] The “one thing better” mindset for simplifying AI adoption

[25:38] Why starting small with AI creates momentum

[27:25] The one big focus for entrepreneurs in 2024: human connection

[30:03] How building community creates exponential value

[31:32] Jason’s advice on building trust through simple, consistent engagement

 

5 Key Takeaways:

 

1. Think vertically, not horizontally – Entrepreneurs don’t just create; they build each step as a foundation for the next.

2. Use stories to stand out – Anchor your value in memorable stories that help your audience say, “This is for me.”

3. Let AI complement, not replace – Use AI for efficiency and insight, especially where you previously had no access or time.

4. Start with one thing better – Don’t try to learn it all at once. Master one AI tool or tactic, then build from there.

5. Connection beats content – In a world of endless output, what people crave is real, human connection and community.

 

Links & Resources Mentioned:

 

Jason’s newsletter – https://www.jasonfeifer.com/newsletter

CrowdWave (AI-powered market research) – https://www.crowdwave.ai

CPG FastTrack (group coaching for early-stage founders) – https://www.cpgfasttrack.com

Bookkeeping with AI: Kick – https://www.trykick.com

Contact Jason directly – Jason Feifer on LinkedIn or reply to his newsletter

 

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