E5: Building a Viral Real Estate Brand & AI Secrets with Dolmar & Keisha Cross

In this episode of the AI for Business Podcast, Brian and I are thrilled to welcome Dolmar and Keisha Cross, stars of A&E’s Zombie House Flipping: Tampa and our brilliant business partners. This lively happy hour conversation dives into how they’ve harnessed AI to build their social media brand, dominate the real estate market, and even land a spot on national TV. We explore how AI can humanize your content, the power of going viral on social, and how strategic relationships can open unexpected doors—like starring in a reality show. Plus, Dolmar shares his raw, inspiring journey from broke college student and balloon artist to multi-million-dollar real estate mogul, while Keisha reveals how she ghostwrites for bestselling authors and how AI is transforming her creative process.

 

Join us for laughs, behind-the-scenes stories, and practical tips on using AI to accelerate your brand, whether you’re a content creator, business owner, or investor. And don’t miss the details about our upcoming Orlando event—it’s already almost sold out!

 

Timeline Summary

[0:00] - Kicking off happy hour: meet Dolmar & Keisha Cross from Zombie House Flipping.

[2:16] - Updates on our Orlando event—VIP seats sold out, pushing for more availability.

[5:44] - Brian introduces Dolmar & Keisha’s impressive backgrounds in real estate and course creation.

[9:00] - Keisha shares how she uses AI to craft authentic, human-sounding ghostwritten content.

[12:18] - Behind-the-scenes bloopers from filming the show, including Dolmar’s voiceover mishaps.

[15:00] - Francis demonstrates creating an AI clone video using 11Labs and HeyGen in five minutes.

[20:10] - Dolmar’s journey from balloon artist to a real estate entrepreneur closing over 1,000 deals.

[23:31] - How investing in mentorship turned Dolmar’s early failures into a 7-figure breakthrough.

[27:00] - Rebuilding the business after COVID by leveraging Instagram, leading to $10M in revenue in 18 months.

[31:00] - Strategies for going viral with relatable couples content, including a video with 48 million views.

[35:00] - Using AI to script creative content ideas for social media videos filmed in renovated houses.

[40:10] - Plans for creating educational videos giving behind-the-scenes flipping tips while raising private capital.

[47:13] - Keisha announces she’ll speak on stage for the first time ever at our Orlando event to teach AI-powered course creation.

[49:00] - The power of adding value in masterminds and communities, and how relationships led to landing a reality TV show.

 

Links & Resources

• Dolmar & Keisha’s Instagram: @DolmarCross

• AI Tools Mentioned: 11Labs and HeyGen

 

5 Key Takeaways

1. Humanizing AI Content – AI can create content quickly, but adding emotional nuance is critical to making it connect with real people.

2. Relationships Drive Opportunities – Joining and giving value in masterminds can lead to game-changing introductions and opportunities, like starring on TV.

3. Power of Relatable Content – Short, funny videos rooted in everyday experiences can go viral and attract thousands of followers.

4. Mentorship Mul