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March 4, 2025 31 mins

Chloé Nwangwu, known as the brand scientist, serves as the director of NobiWorks, a brand visibility consultancy. With a background in international conflict resolution and mediation, Chloé's journey into understanding under recognition began during her involvement in peace negotiations. Her work led to the identification of the phenomenon of under recognition and the formulation of the term "invisibility tax," which highlights the additional resources under recognized individuals must expend to attain visibility. Through her expertise, Chloé has developed scientifically formulated visibility strategies and systems designed to neutralize biases and enhance brand visibility in a competitive marketplace. Her insights are particularly relevant for professionals seeking to elevate their visibility and influence within their professional domains.


The key moments in this episode are: 

00:02:03 - Chloe's Career Trajectory 

00:05:26 - The Invisibility Tax and Its Facets 

00:07:55 - Impact of the Ambition Penalty 

00:14:11 - Racial Attention Deficit and Intersectionality 

00:17:52 - Five Stages of Visibility 

00:25:51 - Overcoming Invisibility and Bias 

 

Connect with Chloé Nwangwu

LinkedIn: linkedin.com/in/nwangwu

LinkedIn: linkedin.com/company/nobiworks

Instagram: @nobiworks

Resources mentioned in this episode

 

Connect with Amina AlTai

Website: aminaaltai.com

Instagram: @aminaaltai

TikTok: @theaminaaltai

Linkedin: linkedin/in/aminaaltai 

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