Amplify Your Success

Amplify Your Success

Expert entrepreneurs, service providers and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.... Show More

Episodes

October 19, 2020 31 min

As a business owner, hiring independent contractors can be a great way to get more done. But these days, there are some tricky laws in the United States (and especially California) that define whether someone needs to be categorized as an employee or an independent contractor. Not to mention the confusion many service professionals are facing with some fuzzy boundaries around client expectations.

I asked a legal expert to join me o...

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I’m celebrating 200 episodes of Amplify Your Success Podcast this week! With “podfade” at an all time high and entrepreneurs abandoning their podcasts because it “just wasn’t working,” I hope you’ll discover in these five lessons learned after eight years podcasting (and two popular podcasts later) how to create a powerful podcast that YOU and your community love.

Listen in to hear the same advice I’d give my $22k Amplify Mastermin...

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Have you ever heard of the go-giver way? Businesses needs sales but selling isn’t always an entrepreneur’s favorite activity. Sales training can help, but there often mainstream systems miss out on the mindset component. Bob Burg, co-author of the Go-Giver series of sales training, has a unique set of values around selling that has become a go-to for business owners and sales people who value giving as much as receiving.

Bob joins ...

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A membership site is a popular business model...but is this the right model for YOU? Membership programs can produce six and seven-figure revenue (while it leverages your time and knowledge.) But not all membership programs work well, and many online business owners launch their membership site only to get a dribble of clients.

However, Catherine Watkin has been growing a thriving membership program with a 96% retention rate -- and...

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As a leader, there will be times that a business challenge arises and everything you planned goes out the window. Global events (you know, like a pandemic or industry crash) can send your team into a motivational tailspin and productivity drops. Even a simple launch fails and frustration amongst team members can create a need to lead differently.

This is the time you need to know how to lead your team through business challenges, a...

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When it comes to marketing are you taking into consideration your customer’s mindset when they are making the purchase so you know how to sell the way they want to buy?

If not, you are missing one of the most important elements of marketing and sales. According to my guest on Amplify Your Success Podcast episode 197 Kristin Zhivago, if you understand the customer’s Mindset, and make an offer that appeals to their specific Mindset, ...

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People who create content for their online business are sitting on a copyright goldmine…and they don’t even know it. It’s true—blog posts, photos, articles, podcasts, videos are all Intellectual Property. Even with the best practices, way too many entrepreneurs experience a rude wake-up call and are shocked to find their valuable property on someone else’s website because they didn’t protect their content.

So many experts have beco...

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Did you start a podcast to help fill your real estate coaching program or to drive leads to your business?

Hosting your own podcast is a valuable authority positioning platform, but getting that podcast to drive qualified leads to your own business can be tricky.

My guest J. Massey, author of the Cash Flow Diary and host of the Cash Flow Diary Podcast, stumbled into being a podcaster completely by accident! But once he did, he noti...

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Your competition could become your #1 lead source -- and you don’t have to pay for expensive FB ads or do anything shady.

I generated multiple six figures in my first few years in business by tapping into the prospect pools of my biggest competitors -- and it was always a win-win-win. But first, you’ll need to understand the key principle to unlock this powerful lead generation strategy.

Listen in and I’ll share how on  Amplify You...

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We’ve all had lost leads in some way. Have you ever had that perfect conversation with a potential client only for them to “ghost you” and never return? You might wonder, “Should I follow up on these lost leads?” or “Am I being too stalkerish if I email them a few times?”

Knowing what to do with those “lost leads” is always a bit of a quandary. Chances are though you’ve lost some leads that you could entice back into a sale! My gue...

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Entrepreneurship can be really messy. Once you set your sights on leaping into the 7 and 8 figure revenues as a business owner, that messiness often gets transferred to your style and prohibits your leadership success. A messy leader can quickly derail the growth you’ve worked so hard to create.

If you want to scale your business, you’ll need to learn how to lead successfully. My guest on  Amplify Your Success Podcast episode 191 k...

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Got money issues? Are your bills greater than your bank account and you don’t know how to get ahead? Does your financial situation keep you from investing in your business so you can grow your reach?

What if you could take control of your money so you stop feeling like money is controlling your choices?

On Amplify Your Success Podcast episode 190 Karen Abrams joins me to share what’s really causing your money issues and how Theta h...

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If you’ve ever said yes to an opportunity only to later discover it was a complete time-suck and didn’t deliver your desired results, then you know how important it is to pick good opportunities.

Back in my Fortune 500 days, I learned a very valuable way to weed out the bright, shiny objects to uncover the most aligned opportunities. It all starts with an Opportunity Filter.

Here’s just a few of the areas of your business you can u...

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Does the idea of sharing your message from stage light you up or cause you to want to hide out?

Speaking on any stage – whether a 500 person in person audience or a virtual event with thousands – can cause some people to feel so much fear that they shrink away from the opportunity to spread their message and attract clients.

On Amplify Your Success Podcast episode 188 Victoria Lioznyansky reveals how to tap into your confidence to ...

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Have you ever talked yourself out of following up with a potential client? Do you get uncomfortable in sales conversations? Selling is a key part of business success but if you get stuck in The Ick Factor, you might be dropping the sales conversation prematurely, which will significantly impact your revenues.

What if you could get past the Ick Factor and master the art of closing more deals with your perfect clients? Well my friend...

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To have a successful business, you have to have a consistently flow of ideal leads entering your sales process.

Even better is if you have a system that can predictably deliver those leads every week! There is a big difference in the quality of leads from inbound marketing versus outbound marketing (which can be expensive and unpredictable.)

On Amplify Your Success Podcast episode 186, I’m joined by Tom Poland, multiple best-sellin...

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As an entrepreneur, we have a unique capability that few others will ever be able to replicate.

We are in control of our own financial destiny.

Now for some, this is daunting and has always been a struggle factor.

But for the few business owners who really embrace this, they will be their own economy.

That means, no matter what is happening around you, what industry fails and how many clients leave, you will be able to create cash ...

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Have you ever needed to make a big life – or business – altering decision that you really struggled with? Sleepless nights, emergency calls to your coach, long conversations with your spouse and a lot of angst could be avoided if you have embodied the three pillars that lead to excellent decisions.

On Amplify Your Success Podcast episode 184, I’m joined by Robert MacPhee, creator of the Excellent Decisions Leadership Program and fo...

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If you are over the hustle, but still have your goal to break 7 figures in business, you’ll need to make sure you have a solid business growth strategy.

Learning how to keep the connection strong with your market while scaling your sales requires six key steps, according to Scott Oldford.

On Amplify Your Success Podcast episode 183 my guest Scott Oldford join me to share what he’s learned after creating several 7 figure businesses ...

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I don’t feel like it.

I’m not good at it.

I don’t have time.

If you’ve ever said these kinds of things about marketing activity in your business, then you’ll want to load up this episode and listen in today – cause you are most likely not doing THE MOST IMPORTANT thing to generate revenue in your business.

When you use a Marketing Machine it eliminates the guess-worth and overwhelm and creates an easy “autopilot” approach to stayin...

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