Episode 420: What This Year Taught Me About Business Growth Strategies, Resilience and Mindset

Have you heard the saying that every new level brings a new devil? It’s a common saying that basically means that with each new level of success you’ll discover new limits, fears and mental blocks.

2024 surfaced quite a few challenges for everyone – me included. As difficult as the year was, I also believe that challenging times help illuminate our weak areas so that we can be the person we need to be for what’s emerging.

For many years I published my “year in review” on my blog so this year on episode 420 of the Amplify Your Success Podcast, I’m sharing the highs, the lows and the learnings here on the podcast. Amidst a whirlwind of “growing opportunities” and closing the year with another round of COVID that forced me to surrender all of my big year-end wrap up activities, I’m looking forward to what 2025 brings.

Tune in as I share a significant pivot in my own messaging, as feedback led to the development of my "lighthouse message" that resonates with ideal clients and propels growth. Testing, tracking, and tweaking have become my mantra—especially in crafting messaging that truly connects.

I dive into the role of collaboration and optimizing successful strategies over the chronic pull to reinvent and create “more”. This approach has not only reduced frustration but has also brought higher quality leads, showing that sometimes sticking with what works and enhancing it is more valuable than starting from scratch.

Moreover, I've expanded my focus on building environments that uplift, ensuring that each step taken is in alignment with the larger vision, all while embracing my life mantra, "You can do hard things."

As we close out the year, I’d love to hear your insights, plans, and goals so we can embark on this journey of resilience together!

Key Takeaways: 

02:58  Why every business growth leap can also generate challenges amidst the transformation.

03:22  How energetic frequencies impact decision-making and business evolution.

06:14  My “year of technology upgrades” and why careful planning and timing is essential. 

07:44  One of the big learnings I had was around documenting operational processes for scaling business effectively. 

13:25  Why I shifted my message “mid-launch” to The Lighthouse Message that cuts through the noise.  

17:58  When to decide if it’s the right time to start from scratch versus optimizing what you already have. 

20:30  My repeated lesson on expanding my capacity for more bigger, bolder growth. 

24:04  How creating your own opportunities beats waiting for external invitations.

27:14  Why managing environmental toxicity is essential for maintaining professional motivation.

30:11  How setting boundaries with compassion leads to more peaceful professional relationships.

 

Resources Mentioned in This Episode:  

• Avoid hitting your upper limit so you can grow the reach of your work in the world and increase your impact - Listen to “Expanding Your Energetic Capacity to Increase Your Impact” episode of Amplify Your Success Podcast
• Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here.
• Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz and see how close you are to becoming a Ripple Maker who gets noticed, valued, and paid!