One of the most effective visibility strategies for experts to get in front of new audiences is being a guest on other people’s podcasts. But just because this approach CAN work, doesn’t mean you will get good results.
Actually, when it comes to podcast guesting, many coaches and service providers give up on the approach before they see an ROI because they don’t have a monetization strategy.
They’ve heard that podcast guesting is a great way to be visible, attract clients and boost their authority – but instead of getting a lot of clients and leads, they just get crickets. Since podcasting emerged in 2010, I’ve discovered four common monetization mistakes that guest experts make that cost them leads and clients.
In episode 424 of the Amplify Your Success Podcast, I’m re-airing a popular episode unpacking these 4 common mistakes so you can identify your mis-steps. From understanding the importance of having a unique and magnetic topic to mastering the art of communicating your message in a compelling way, these insights can revolutionize your results from podcast guesting.
Uncover the power of aligning with the right audiences and designing a strategic customer journey that amplifies your visibility and leads to impactful results.
Key Takeaways:
04:06 Why embracing podcast guesting could unlock new lead generation opportunities for your business
06:44 How fixing common monetization mistakes leads to big, fast payoffs.
11:18 Why you want to stand out with unique, relevant, magnetic topics in your approach to podcasters..
13:20 What happens when you over-deliver in communication (hint: you don’t want to overwhelm listeners.)
18:07 Being mindful of choosing aligned audiences for better results.
20:01 The secret behind magnetic interviews that deliver consistent leads to your business.
Resources Mentioned in This Episode:
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Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients
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Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here
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