Episode 425: 3 Big Industry Changes Affecting Your Podcast Guesting Strategy

Over the last 12 months, I've seen a shift occurring in the podcast guesting industry. As the market becomes saturated with podcast booking services and eager clients desiring the spotlight to share their message, many popular show hosts have radically changed the type of guest interviews they'll host.

If you want to continue to borrow the popular podcast's listener base that hosts work countless hours to build and nurture, most guest experts will need to improve their approach. 

In episode 425 of the Amplify Your Success Podcast I'm diving into this shift to surface the changes I've seen both as a host, guest and a booking agent for my clients. From the need to ensure relevance and contribution to the host, to a deepening of the need to collaborate, you'll discover what hosts look for that can practically guarantee a spotlight on their show.

Hint: the transactional approach is dying. Being a "Niche Celebrity" won't be enough anymore to land spots on top shows. Recording then ghosting your host won't be acceptable now. It's time to consider a partnering approach with podcast hosts. 

Inside the episode I'll unpack how to stop being a "taker" (even if that's not your intention) and become essential to podcast hosts by contributing creatively, whether by promoting episodes like they are your own or coming up with joint promotions that benefit both sides. By positioning yourself as a partner, you can more effectively integrate into the podcast community and make a lasting impact. 

 

Key Takeaways: 

04:25 The shift in the industry, and why many hosts (including myself) are moving to doing more solo episodes. 

6:43  Why producing a podcast requires more thought, strategy and intention and how that impacts the types of guests we book. 

7:23  The 4 primary ways you can monetize your podcast show.

07:56 Why sponsorships aren't always the answer to a host's monetization strategy. 

13:24  The primary reason podcast guesting is shifting (and how guest interviews have contributed.) 

14:52  Why hosts are increasingly selective about guests and seeking meaningful collaborations. 

 

Resources Mentioned in This Episode:  

• Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients 

• Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here