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May 26, 2025 17 mins

Booking the wrong guest can cost you time, energy, and trust with your audience—and most hosts don’t realize that until it’s too late. But booking aligned, valuable guests for your show can boost listens, grow your audience and even help you attract clients.

In episode 441 of Amplify Your Success Podcast, I’m diving into part two of my podcast guest strategy series by showing you how to vet potential guests before you ever hit record. 

This isn’t just about picking interesting people—it’s about protecting your platform, your brand, and the trust you’ve built with your listeners.

In part one, I covered the core factors that make someone a great guest. But in this episode, I’m sharing the actual vetting process I use to ensure every guest is aligned, collaborative, and positioned to elevate the show—not just fill an episode slot. From pitch forms to social media audits and pre-interviews, I’m taking you behind the scenes of how I filter for quality, fit, and shared values.

If you’ve ever regretted booking someone—or you want to avoid that entirely—this episode will help you build a guest process that saves time, protects your brand, and leads to stronger interviews.

 

Key Takeaways: 

 

[1:41] Why your podcast is an asset—and how guest misalignment can harm your brand or waste your time.

[2:26] How a guest management toolkit can simplify your entire vetting process

[3:50] Why we ask every potential guest to complete a pitch form (and what it reveals)

[5:25] How to assess whether a topic adds value—and aligns with your audience

[7:28] Why it’s okay to ask for a better topic (and how to do it professionally)

[8:00] The collaboration question that filters out transactional guests

[8:57] What your guest’s social media says about their reach—and the fit for your show

[10:33] How listening to sample interviews reveals red flags before you hit record

[12:49] The review and ratings test we include—and what it tells us about their follow-through

[14:29] Why it matters who submits the pitch: agent vs. the expert themselves

[16:26] How to streamline your guest process and eliminate wasted time

 

Resources: 

💡 Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here:

👉 https://melaniebenson.com/coaching

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