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August 18, 2025 24 mins

This is the 2nd episode in my 5-part Authority Short Cuts series, where I share proven, high-impact strategies to boost your credibility, attract dream clients, and expand your influence without working harder.

Imagine this – your ideal client is searching online for a solution to their problem… and instead of getting stuck in a never-ending content loop, they discover your book.

In episode 453 of the Amplify Your Success Podcast, I share one of my most powerful authority-boosting moves: using a strategically published book to amplify your credibility, visibility, and trust factor – without having to be online all the time.

You might be thinking, “That sounds great, but I’m not sure I have the time or know-how to write a book.” Not to worry! I’m going to break down this authority boosting strategy so it feels simple, doable, and gets you into action, now. 

In this episode, you’ll discover:

✅ 3 types of books you could publish (and the one that you can do in the next 30 days to get your book out into the world)
✅ How to position your book so it works for you long after launch day, and
✅ Why the right book marketing strategy can turn it into a 24/7 client-attracting machine.

If you’re ready to build authority with a book, this episode will help you see exactly how to make it a cornerstone of your visibility and revenue strategy.

 

Key Takeaways:

[00:00] How a book becomes your 24/7 sales magnet for authority, visibility, and trust

[02:05] Why a book instantly elevates your expert status and opens doors to media, clients, and opportunities

[05:37] The deeper reason to write a book – clarity on your message, audience, and value

[08:53] How a book can help you land speaking gigs, guest spots, and stand out online

[10:28] Three types of books to consider: digital, self-published, and third-party published

[18:54] Why you should avoid letting AI write your book – and how to keep your authentic voice

[20:09] Why you need a launch strategy so your book doesn’t sit on a shelf unnoticed

 

Resources Mentioned in This Episode:

  • FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams.
  • Message Monetization LaunchPad: Discover your Lighthouse Message™, your Signature Framework and optimize your hottest selling offer so you can be the go-to solution. Check out the details here

 

🎧 Catch the rest of the Authority Short Cuts series:

  • Part 1 - Episode 452 – Get Known for Valuable Work & Lead the Conversation in Your Market → Listen here

  • Part 3 to 5  (Episode 454 to 456) – Coming Soon! Stay tuned for the next step in building unshakable authority.

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