Have you noticed that podcast guesting doesn’t deliver the same results it used to?
Maybe you’ve been showing up on great shows, sharing your expertise, and yet… the leads, clients, and opportunities aren’t flowing the way you expected.
That’s because the industry has shifted. And if you’re still approaching podcast guesting the way you did 3 to 5 years ago, you might be putting in effort without seeing the return on investment.
In episode 459 of Amplify Your Success Podcast, I break down 3 big shifts in the podcasting landscape that are dramatically changing the ROI of podcast guesting. When you understand these changes—and adapt your strategy—you could unlock new opportunities to boost visibility, authority, and client attraction without wasting valuable time.
If you’re ready to get more from every interview and stop spinning your wheels, this episode will give you the clarity you need.
Key Takeaways:
[03:41] Why podcast guesting results have diminished over the last few years
[06:28] How audience listening habits and attention spans play into many experts seeing fewer leads from their guest appearances
[10:55] Why the growth of new podcasts has actually led to three problems for hosts and guests
[14:40] What hosts expect from high-value guests (and how this has led to a rise in less bookings on popular shows.)
[00:18:17] What to do differently so your interviews convert into opportunities
[00:21:02] How to position your message to adapt to today’s noisy visibility landscape
[00:24:11] Why embracing, and adapting to, these market shifts keeps you relevant and in demand
Resources Mentioned in This Episode:
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Suspect you could be squandering your guest appearance ROI? Download my FREE 17 Mistakes Guests Make That Cost Them The Lead & Client Scorecard so you can avoid these common mistakes, as a guest expert, and start seeing better results.
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Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here
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