Ep. 208: Edgar Barrera | The Max Martin of Latin Music

Today’s guest is a Latin music powerhouse whose pen has changed the game globally. With a genre-defying catalog that spans regional Mexican, reggaeton, pop, and bachata, he’s crafted chart-topping hits that cross borders and break records. His work has earned him 26 Grammy wins, making him one of the most decorated writers in the industry today. But beyond the accolades, he’s a true musical chameleon—effortlessly fusing cultural roots with modern sounds to create melodies that resonate worldwide. He brings heart, hustle, and authenticity to everything he touches.

And the writer is… Edgar Barrera!

Timestamp | Chapter Title

00:00 | Intro and Sponsor

00:45 | Meet Your Host: Ross Golan

01:08 | Follow @AndTheWriterIs

01:17 | Presented by NMPA

02:09 | Guest Introduction: Edgar Barrera

03:00 | How Edgar Became a Hitmaker

06:30 | Global Success and Crossover Hits

10:00 | Writing for Regional Mexican Artists

15:00 | Secrets Behind Chart-Topping Songs

19:00 | Challenges and Pressure of Success

23:00 | Building a Cross-Cultural Career

28:00 | The Power of Simplicity in Songwriting

32:00 | Lessons from Collaborating with Legends

37:00 | How Edgar Approaches Artist Development

42:00 | Staying Grounded Amid Global Fame

47:00 | Behind The Scenes of Major Hits

52:00 | Edgar’s Advice to the Next Generation

57:00 | Wrapping Up: Gratitude and Staying Inspired

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