Today’s guest is a Latin music powerhouse whose pen has changed the game globally. With a genre-defying catalog that spans regional Mexican, reggaeton, pop, and bachata, he’s crafted chart-topping hits that cross borders and break records. His work has earned him 26 Grammy wins, making him one of the most decorated writers in the industry today. But beyond the accolades, he’s a true musical chameleon—effortlessly fusing cultural roots with modern sounds to create melodies that resonate worldwide. He brings heart, hustle, and authenticity to everything he touches.
And the writer is… Edgar Barrera!
Timestamp | Chapter Title
00:00 | Intro and Sponsor
00:45 | Meet Your Host: Ross Golan
01:08 | Follow @AndTheWriterIs
01:17 | Presented by NMPA
02:09 | Guest Introduction: Edgar Barrera
03:00 | How Edgar Became a Hitmaker
06:30 | Global Success and Crossover Hits
10:00 | Writing for Regional Mexican Artists
15:00 | Secrets Behind Chart-Topping Songs
19:00 | Challenges and Pressure of Success
23:00 | Building a Cross-Cultural Career
28:00 | The Power of Simplicity in Songwriting
32:00 | Lessons from Collaborating with Legends
37:00 | How Edgar Approaches Artist Development
42:00 | Staying Grounded Amid Global Fame
47:00 | Behind The Scenes of Major Hits
52:00 | Edgar’s Advice to the Next Generation
57:00 | Wrapping Up: Gratitude and Staying Inspired
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