Ep. 212: How Russ Built An Indie Empire: Business, Burnout & Self-Belief

This week’s guest is one of the most successful independent artists in modern music.

He’s a rapper, singer, songwriter, and producer who built his career from the ground up. in this rare conversation, he opens up about the side of the journey we don’t usually hear:

The emotional weight of ownership, the mental toll of doing it all alone, and the belief system that kept him going when no one else did.

This is a blueprint for any creative who wants to build something real without losing their peace.

And The Writer Is... Russ!

Chapters

00:00 – Intro

02:14 – How Russ Beat the System Without Selling His Soul

04:16 – Childhood Chaos, Cop Cars & Creative Spark

07:06 – Soulja Boy, Pep Rallies & Atlanta Music Culture

08:19 – Rock Ballads & Soul Roots You Didn’t Expect

10:11 – The Guitar That Started It All

11:49 – GarageBand & Making Beats for Friends

12:41 – Wayne, Wiz & Folk Rock: A Weird Musical Diet

13:56 – Why Russ Doesn’t Sound Like Anyone Else

15:29 – Publishing Wars: Russ vs. Drum Programmers

26:18 – Why Songwriters Are Fighting for the Wrong Money

29:32 – The $850K Sample Mistake

30:21 – Power, Control & Protecting His Business

34:05 – Why He Still Handles His Own Deals

35:11 – A Wake-Up Call to Songwriters: Keep Your Records

39:03 – When a Song Hits Mid-Dinner, You Leave

41:44 – Burnout, Collaboration & Creative Revival

45:11 – The Line He’ll Never Cross in Rap

48:01 – Turning Fights Into Hits (Literally)

50:07 – Writing in the Shower & Whispering Hooks at 2AM

54:14 – Harmonizing with His Partner—In Music and Life

56:02 – When He Doesn’t Create, Everything Unravels

57:09 – The 20% Rule That Changed His Sanity

58:07 – How Columbia Let Him Stay Indie (Kind Of)

61:06 – Ownership, Spending, and Where the Real Money Is

63:56 – What Russ Would Do If He Had to Start Over

65:19 – Vulnerability vs. Confidence: The Real Inner Battle

66:07 – Why He Samples Even Though He Can Write Anything

66:38 – Burnout & Building a Life Outside of Music

67:52 – Being Your Own Engine (and Breaking Down)

69:25 – The Hidden Prison of Fame

70:38 – Panic Attacks, Depression & Healing

72:01 – Therapy, Faith & Finding Balance

75:17 – Music as Medicine (and a Mental Trap)

78:42 – Dopamine Detox & Spiritual Warfare

81:11 – Why He Hates LA

82:22 – “I Can Make a Hit in 20 Minutes”—But Should I?

83:33 – Escaping the Productivity Hamster Wheel

84:38 – A $25M Lesson Every Artist Should Hear

86:51 – Love, Identity, and the Power of a Creative Partner

89:09 – Real Talk on Timing, Trust, and Tension

90:54 – What Actually Grounds Russ (That You Don’t See Online)

92:33 – What He Hopes to Be Remembered For

94:10 – For the Dreamer Who’s Almost Out of Gas

96:22 – Why Gratitude Isn’t Optional

97:47 – Ego vs. Purpose: The Shift That Saved His Career

99:21 – Navigating Hate, Criticism & Longevity

102:06 – Owning Your Story Without Needing a Comeback

104:33 – Faith, Flow & Letting Go

107:18 – Redefining Wealth: What Energy Are You Leaving Behind?

109:55 – Art as Therapy: Why He’ll Never Stop Writing

112:11 – Leaving a Legacy Without Forcing It

115:03 – What He Still Doesn’t Feel Comfortable Sharing

117:12 – A Final Message to Artists Who Feel Alone

120:10 – Outro: What Russ Hopes You Take From This Episode

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