Ep. 17: Why Your Art Isn’t Selling (and How to Fix It) with Brooke Glaser

In this insightful and inspiring episode, Stacie chats with illustrator Brooke Glaser. Brooke shares her journey from handmade greeting cards to becoming a professional illustrator with her work featured in major retailers like Target. She discusses how failures—like an expensive trade show with no immediate sales—became powerful lessons that propelled her career forward. This episode is packed with practical advice on refining your art, navigating uncertainty, and growing your creative business with intentionality and resilience.

 

Today on Art + Audience:

• Meet Brooke Glaser: Brooke’s path to becoming a sought-after illustrator and online educator who has empowered over 270,000 artists through her classes.

• Starting Small: The early days of Brooke’s career selling handmade greeting cards and the challenges of scaling a product-based business.

• The Expensive Trade Show Failure: What Brooke learned from an unsuccessful trade show and how curation and quality trump quantity in art.

• Strategic Thinking in Art: How Brooke shifted her mindset to create targeted, meaningful work that resonates with clients and their audiences.

• Creative Problem Solving: The importance of reworking and reusing art strategically for different opportunities without compromising artistic integrity.

• Finding Your Flow: Embracing uncertainty and focusing on what truly aligns with your goals and values.

• Advice for Beginners: Surround yourself with a supportive community and seek constructive feedback to grow as both an artist and entrepreneur.

 

Connect with Brooke Glaser:

• Instagram: @paperplaygrounds

• Website: brookeglaser.com

• Brooke’s free resource for aspiring artists: The Beginner’s Guide to Drawing Anything

 

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: [phone]

• Get the free 5-day email course at artlicensingplaybook.com