Ep. 20: Mixing Family & Business: The Story of Gingiber’s Growth with Angie Classen

In this special season finale, Stacie sits down with someone very close to her heart—her sister, Angie Classen. Many people know Stacie as the face of Gingiber and Learn with Stacie Bloomfield, but behind the scenes, Angie is an essential part of the team. Together, they share the journey of working as sisters, growing a thriving art business, and the lessons they've learned about trust, resilience, and navigating the challenges of running a company with family. This heartfelt conversation is filled with wisdom for creatives looking to build sustainable businesses—especially those who may be hesitant to ask for help or delegate. If you've ever wondered what it’s like to mix family and business, this episode is full of honest insights, personal stories, and valuable takeaways.

 

Today on Art + Audience:

• Season One Finale: Stacie reflects on the journey of this podcast and why taking seasonal breaks is important for creative growth.

• Meet Angie Classen: Stacie introduces her sister, Angie, who plays a critical role in the business. They share how their careers unexpectedly became intertwined.

• The Importance of Asking for Help: Many creatives hesitate to delegate. Angie highlights how Stacie's ability to invite others into her business helped scale Gingiber into a seven-figure brand.

• Balancing Strengths: Stacie and Angie have complementary skills—Stacie’s quick decision-making and creative energy meet Angie’s methodical approach and organizational strengths. Together, they make the perfect team.

• Navigating Conflict and Growth: Family businesses come with unique challenges, but open communication, trust, and knowing when to push through difficulties have been key to their success.

• Scaling Gingiber: How Stacie took a big swing by trusting Angie to take on a leadership role in product management—despite conventional business advice warning against family in leadership.

• Making Space for Others: The power of hiring team members who bring new talents to the table, and how letting go of control creates space for even greater success.

• Sisterhood & Support: Beyond business, Stacie and Angie share how their bond has deepened over time, creating a foundation of support in both work and life.

• The Power of Creative Community: Why finding “pace setters” in business—whether a sister or a mastermind group—is essential for growth.

Connect with Stacie Bloomfield:

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• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: [phone]