Ep. 21: How Gingiber Attracted Higher-Spend Customers and Increased Revenue with Angie Classen

In this dynamic season two opener, Stacie is joined by her sister, business partner, and fellow creative force, Angie Classen, to talk about all things business at Gingiber. The duo dives into what’s actually working in today’s economy for product-based art businesses. Sharing the strategic pivots they made during their Mother’s Day sale, Angie and Stacie reveal how they grew sales and profits—despite fewer transactions and a tricky retail climate. From discount fatigue to smarter ad spend, and why knowing your numbers might be the most creative move of all, this is a must-listen episode packed with tactical advice and heartfelt entrepreneurial truth.

Today on Art + Audience:

• Real Talk on Revenue: How Gingiber increased gross sales with fewer orders by raising their average ticket price.

• Smarter Sales Strategy: The pivot from a flat 20% discount to a minimum-spend model—and why it worked.

• Ideal Customer Deep Dive: Meet "Charlotte," their model buyer, and learn how defining an ICA changed everything.

• Organic Traffic Wins: Angie shares her SEO and Pinterest strategies for driving high-quality, unpaid traffic.

• Learning from the Past: The indigo ink disaster, flopped sea creature towels, and the lessons that shaped future launches.

• Email Marketing & Funnels: Why their 60% new customer rate matters and how they plan to keep those buyers coming back.

 

Resources:

• Your Profitable Art Launchpad: Free email course with pricing calculators and business strategy tools.

• Leverage Your Art: Stacie’s signature course, opening again this August.

• Ideal Customer Avatar Generator: A brand-new tool available exclusively inside Leverage Your Art. It walks you step by step through identifying who your art is for based on your unique style and generates a detailed customer profile to guide your marketing, product development, and more. Available when the course reopens in August 2025.
  

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: [phone]