Ep. 24: How Many Emails Should You Send? The Answer That Scaled Our Business to $2M — with Angie Classen

Today on the show, Stacie is joined once again by her long-time business partner and sister, Angie Classen. Together, they pull back the curtain on how consistent email marketing helped grow their handmade brand, Gingiber, from a $100k Etsy shop to a multimillion-dollar enterprise. This episode is a deep dive into ditching the fear of self-promotion, showing up authentically, and embracing email as your most powerful marketing tool. Whether you're just starting out or looking to level up your product-based business, Stacie and Angie break down actionable strategies and candidly share the mindset shifts that made all the difference.

Today on Art + Audience:

• The Myth of "Annoying Emails": Why creatives need to let go of the fear of bothering people—and start showing up consistently.

• The 5-4-3-2-1 Strategy: A simple and wildly effective email campaign that boosted Gingiber's sales around Mother's Day.

• Email is for Everyone: How indie makers, not just big brands like Anthropologie, can win with email marketing.

• Work Once, Use Often: How Angie turned one blog post into five effective sales emails.

• Product vs. Education: The critical difference in strategy when selling physical products vs. online courses.

• Facing Unsubscribes: Why it’s okay when people opt out—and how it helps you refine your ideal audience.

• Slow Growth = Strong Business: A refreshingly honest look at building a profitable business without debt, flash, or burnout.

 

Resources:

• Ideal Customer Avatar Generator: A brand-new tool available exclusively inside Leverage Your Art. It walks you step by step through identifying who your art is for based on your unique style and generates a detailed customer profile to guide your marketing, product development, and more. Available when the course reopens in August 2025.

 

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Leverage Your Art: Stacie’s signature course, opening again this August 2025

• Got questions? Call the Art + Audience Podcast hotline: [phone]