Ep. 25: Q&A | Licensing, Niches, and Newsletters – Your Roadmap to a Sustainable Art Business

In this episode, Stacie answers real listener questions and dives into how artists can move from feeling overwhelmed by possibilities to finding strategic clarity. She offers empowering advice on balancing multiple passions, making smart licensing choices, and evolving your artistic style without confusing your audience. Whether you're at the start of a creative pivot or deep into the licensing world, Stacie's thoughtful insights will help you take confident, intentional steps forward.

 

Today on Art + Audience:

• Overcoming Creative Overwhelm:

• Sarah, a graphic designer, dreams of transitioning to a business that includes pattern design and needle felting.

• Stacie shares how to focus: Keep the steady income source, choose one creative passion to grow first, and use a newsletter to build community.

• The power of speaking to your future self and building one revenue stream at a time with intention.

• Licensing Wisdom – Finding the Right Markets:

• Mackenzie asks about the most profitable markets for art licensing.

• Stacie outlines top licensing markets: home decor, fabric, gifts, stationery, apparel, and big box retail.

• Key deal terms to watch: royalty rates, exclusivity, territory, and brand fit.

• Why licensing is just one slice of your business pie—and not the whole pie.

• Creative Expansion – Managing Multiple Styles:

• Hachiko, an illustrator, wonders how to present and market two different art styles.

• Stacie encourages embracing creative range: distinguish collections, tell your audience your story, and focus on the through line that ties your work together.

• Reassurance that your audience can follow your growth, and your art can hold more than one style.
  

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Leverage Your Art: Stacie’s signature course, opening again this August 2025

• Got questions? Call the Art + Audience Podcast hotline: [phone]