Ep. 33: How Georgia Norton Lodge Turned $35 House Sketches Into a Million-Dollar Art Business

In this episode, Stacie sits down with Australian artist and entrepreneur Georgia Norton Lodge to explore the winding road from drawing houses as a side hustle to running multiple thriving businesses. Georgia shares how transparency, pricing strategy, creative pivots, and an unshakeable community-first mindset have helped her build a million-dollar business. Whether you're drawing houses or dreaming big, Georgia brings both the tough love and encouragement creatives need to hear.

Today on Art + Audience:

• The Accidental Beginning: How a botched book cover project sparked a booming business drawing people's homes.

• The $35 Principle: Why Georgia started cheap, and how that decision helped her build a global brand.

• Murals, Agencies, and Side Hustles: How she runs multiple ventures, serves high-profile clients, and nurtures a team of young designers.

• Tough Love and Real Talk: The difference between being an artist and building an art business, Georgia gets real about pricing, criticism, and toxic positivity.

• Two Roads to Success: The quiet, word-of-mouth service path vs. the loud, social-media-driven audience path, and how to choose what's right for you.

• Impact Beyond Art: Why transitioning into education created deeper, more lasting transformation than drawing thousands of houses ever could.

 

Connect with Georgia Norton Lodge:

• Website: georgiadrawsahouse.com | secretartistsbusiness.au

• Instagram: @georgiadrawsahouse

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: [phone]

• Pre-order Stacie's book: The Artist's Side Hustle