Ep. 34: Why Laura Holley Only Draws Melbourne—and Why It Totally Works

In this episode, Stacie chats with Melbourne-based artist Laura Holley of Lawz Drawz. Laura has built a thriving art business by focusing on one very specific niche: drawing the best bits of Melbourne. From pubs to murals to wildly popular calendars, Laura’s story is a testament to the power of embracing what you love, trusting your instincts, and building community around your art. They dive into how niching down to one city has become Laura's superpower, how a simple calendar project sparked a loyal cult following called "Pub Club," and how her background in event planning has helped her navigate creative business challenges with grace and grit.

Today on Art + Audience:

• Niching Down: Why Laura chose to focus solely on Melbourne and how that decision led to wholesale success, murals, licensing, and collaborations with breweries.

• Pub Club Phenomenon: The hilarious and heartfelt story behind her bestselling calendar, Let’s Get on the Beers, and the real-life community it's built.

• Product Range + Income Streams: From puzzles and magnets to murals and trade shows, how Laura diversified her revenue without leaving her niche.

• Biggest “Uh-Oh” Moment: A massive print error that turned into a lesson in transparency, trust, and community support.

• Murals, Markets + Making It Work: How Laura balances custom work, product sales, and markets, plus her favorite marketing strategies.

 

Connect with Laura Holley:

• Website: lawzdrawz.com

• Instagram: @lawzdrawz

 

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: [phone]

• Pre-order Stacie’s book: The Artist's Side Hustle