Publishing a book is stressful enough, as we have noted many times on this podcast, even in the most normal of times. But books are continuing to come out, even as much of the world takes to quarantining itself in the coronavirus pandemic. That means many authors are left with cancelled book tours and are now scrambling to refocus their efforts toward online promotion—and hope at least some readers can tear themselves away from the news, tune in, and buy some books online.
This week, we’re attempting to remain calm while talking through the options with our guests: Author Andrea Bartz, whose (great!) book The Herd (PLEASE BUY NOW!) is out this week, shares how she’s shifting her promotion and joins us in recommending some other upcoming releases for your quarantine reading list; and media strategist Lauren Passell of Tink Media gives us a complete playbook for getting your book onto podcasts, a perfect alternative right now.
Resources:
- Andrea Bartz
- The Herd
- A Mighty Blaze
- Christina McDonald
- Bookshop.org
- Libro.fm (USE CODE: AUTHORING)
- All Your Twisted Secrets by Diana Urban
- Take Me Apart by Sara Sligar
- The Office: The Untold Story of the Greatest Sitcom of the 2000s by Andy Greene
- Wow, No Thank You by Samantha Irby
- By the Book: What We Learned from Living by the Rules of 50 Self-Help Books by Jolenta Greenberg and Kristen Meinzer
- Heaven and Hell: A History of the Afterlife by Bart D. Ehrman
- Pop Star Goddesses: And How to Tap Into Their Energies to Invoke Your Best Self by Jennifer Keishin Armstrong
- Tink Media
- Lauren Passell’s favorite book podcasts to pitch to:
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