We continue our discussion about how to handle book releases when events are canceled, authors are stuck in their houses indefinitely, and it’s nearly impossible to break into a packed—and terrifying—news cycle. This week, we get insightful social media tips from Sarah Frier, the author of the excellent new narrative history No Filter: The Inside Story of Instagram; and we brainstorm publicity ideas with Edward Gross, the co-author of Nobody Does It Better, an oral history of the James Bond franchise that came out amid both breaking pandemic news and the delay of the latest Bond film.
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