We continue discussing ways to strengthen your author business plan in a recession with superstar business coach, branding expert, and author Dorie Clark. As Clark explains, authors are uniquely positioned to turn their platform into more money-making opportunities to further fund their writing.
Here, she walks us through why authors should work through their resistance to personal branding, how we can do it in totally authentic ways, and why we should embrace making the money we deserve. She also offers concrete steps for ways to translate our authoring into coaching, public speaking, podcasting, blogging, teaching online courses, and other business ventures.
You can get even more detailed (and life-changing!) plans for money-making opportunities in her indispensable books Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive; Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It; and Reinventing You: Define Your Brand, Imagine Your Future.
Resources:
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.