B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.
Episodes
With customer centricity being top of mind, is the rush to automate and hyper-personalize making things better or is it making customers feel less connected to their favorite brands?
Agility requires keeping the human elements of empathy and understanding visible and audible beneath growing layers of automation tools.
Today we’re going to talk about how a human-centric approach to managed network and technology solutions drives lo...
Is it possible for enterprise marketing technology to actually spark joy? Or are we all just resigned to a future of clunky interfaces and frustrating workflows?
Agility requires adaptable technology and empowered teams. It also requires a willingness to embrace new approaches and a focus on continuous improvement.
Today, we're going to talk about the intersection of marketing technology, user experience, and the surprising role o...
Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed?
Agility requires preparing for the unpredictable, especially when your brand’s ability to deliver hinges on global events that are entirely out of your control. In a world of political unrest, regulatory change, and natural disasters, the brands that win are the ones who can pivot fast — without losing their balance.
Today we’re going to ...
What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place?
Today’s guest has done both—twice.
Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express,...
We're seeing a fascinating paradox: while everyone's talking about AI's impact on Big Tech, it's quietly revolutionizing small businesses. Is this a sign that SMBs are more agile and adaptable than their enterprise counterparts, or is something else at play?
Agility requires not just adopting new technologies, but understanding how they fundamentally reshape your business operations, customer relationships, and even your competiti...
What if rebranding wasn’t just about a new logo and tagline, but about transforming an 80,000-person company’s entire culture and strategy? What if brand became one of your most valuable tools for business reinvention?
Today, I’m joined by Maria Winans, Chief Marketing Officer at Kyndryl. After nearly three decades at IBM, Maria took on the monumental task of launching Kyndryl as a stand-alone brand following its spin-off. With a w...
Can a brand in a highly regulated industry stand out without stepping outside the lines?
This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions.
Our guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride.
Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still ne...
Everyone listening that is already in the workforce, from entry level positions to leaders has had to learn at least a little bit about AI over the last few years. But what are we teaching college students about how AI will impact their work, and more importantly, what should we be teaching them?
Today we’re going to talk about helping companies scale AI across sales, marketing and operations, as well as how to make sure those abo...
Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we’re going to talk about data-driven decision making in B2B marketing and sales. I’d like to welcome Kunal Mangal, Associate Director of MarTech Strategy at Verizon Business Group, who leads the Pega Decisioning platform team within their marketing technology organizati...
Agility today means adapting your marketing playbook at the speed of AI—experimenting fast, learning faster, and never assuming yesterday’s tech advantage still applies.
Today we’re going to talk about how B2B marketers should be thinking about AI in the months ahead—and how to know if you’re already behind.
To help me discuss this, I’d like to welcome Victoria Blackwell, Sr. Program Manager of Research Insights at G2.
About Vict...
We aired this episode a little while ago but wanted to share it again because we think there are some great insights for B2B marketers within it.
Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands.
To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President – Personal Lines Marketing at Nationwide Insurance.
How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result?
Today we’re going to talk about using AI strategically in UX research, design, and testing.
To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience.
About Jason Bowman
Jason leads...
Customer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is AI finally changing that?
Today I’m joined by Srikrishnan Ganesan, Co-Founder and CEO of Rocketlane, a platform that’s redefining customer onboarding and project delivery.
From AI-...
We aired this episode a little while ago, but thought it had some amazing insights we thought were worth sharing again.
Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it.
To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk.
About St...
When your site is technically "up" but takes too long to load, customers don’t care—it might as well be down. Why is “slow” the new “down”, and how is that reshaping the way organizations think about digital experience?
Today I’m joined by Gerardo Dada, Chief Marketing Officer at Catchpoint, a leader in digital experience monitoring. Gerardo recently helped launch the 2025 SRE Report, which delivers some surprising insights—most n...
Most brands invest heavily in content creation, but how much of that content actually reaches global audiences in a way that feels authentic? With 94% of B2B buyers saying they are more likely to engage with leadership and conference videos in their local language, companies are missing a massive opportunity. How can AI-powered video localization remove barriers, preserve cultural nuance, and make video content truly global?
Joini...
How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place?
Joining us today is Fred Meyers, President and Founder of Queensboro, a company that has revolutionized the custom logo apparel industry. Fred spotted a market gap while doing laundry in his college dorm room, long before e-commerce, fax machines, or even 1-800 numbers were ...
Payroll isn’t exactly what you’d call exciting—so how do you take a - let’s face it - rather boring topic like that and make it relatable, engaging, and even funny enough to capture an audience’s attention?
Joining us today is Jason Ing, Chief Marketing Officer at Gusto, a leading platform that provides small and medium-sized businesses with payroll, health insurance, HR tools, and more to empower their teams both locally and inte...
Is your brand’s story building trust—or are you leaving credibility to chance?
Our guest today is Karla Jo Helms, Founder and CEO of JOTO PR Disruptors™. Karla is an expert in transforming B2B brands through innovative public relations strategies.
With a career dedicated to building trust, managing crises, and leveraging data-driven storytelling, she has helped countless businesses scale and thrive. She’s here to share her insights...
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