B2B Podcasting Insights - From Listeners To Leads
If you want to strengthen trust and credibility with both current and future customers then it may be time to get some B2B Podcasting Insights. This show explores the world of using a branded podcast for business and lead-generation, and examines the common myths and questions that would-be branded podcast creators always have. Don't even consider starting up a business without factoring in plans to include a podcast as part of your marketing strategy. After listening to this show, you'll be equipped with the knowledge you need to grow your own branded podcast!
Episodes
B2B brands currently have an unparalleled opportunity for serious growth thanks to podcasting. A recent report from eMarketer suggests that the window is wide open for these brands to seize the moment and dominate this medium.
While individual creators have been quick to capitalise on the expansive potential of podcasting, many companies continue to lag behind, thereby missing out on a significant avenue for establishing thought le...
In this episode, a topic that could redefine your entire marketing strategy; branded podcasts - are they the future of marketing?
I stumbled across the Signal Hill Insights benchmark report that highlight the potential impact and effectiveness of branded podcasts.
This report has uncovered that branded podcasts aren't just a fresh fad.
They're genuinely engaging audiences and, more importantly, generating real business results.
Lis...
Choosing the right microphone can make or break a podcast, especially for brands looking to establish a strong audio identity. Neal Veglio provides an extensive overview of microphone options tailored for different budgets and needs in podcasting.
He starts by stressing the importance of audio quality, noting that even the best content can be undermined by poor sound. For beginners on a budget, Veglio recommends the Audio Technica ...
Welcome to "The Asylum - LinkedIn Won't Like This", a podcast that gets messy into the depths of the world’s largest professional networking platform.
We'll be ruffling feathers and spilling the secrets behind the connections, the phony influencers, and the scammers who make up LinkedIn’s dark, creepy underbelly.
Each week, we tackle a new topic that goes beyond the polished profiles and perfect endorsements.
From scams and fake inf...
As the UK's top podcast consultant, it's my job to keep ahead of trends in podcasting in the country.
Along with that, the latest Edison Research data has been released, revealing a significant growth in podcast listenership in the UK.
This episode addresses both aspiring and existing podcasters, highlighting the key demographics and their engagement levels.
Next steps:
Fancy working with me on launching your new podcast?
Welcome to my totally sarcasm-free, honest guide to starting a podcast for free!
In this episode, we're breaking down the myth that podcasting requires a hefty budget.
Join us as we explore how to start your podcast journey without spending a penny.
From using your mobile phone or computer to free recording tools and hosting platforms, we've got you covered.
Here's what you'll learn:
- Essential materials you need to get started
- Ste...
Fancy some 'tea spilling' around some of the home truths around the viability of your success in podcast marketing in 2024?
In this episode of "Your Business Needs A Branded Podcast," I'm debunking some of the biggest myths around your opportunity to grow with a podcast this year.
Hi! I'm Neal Veglio, better known to my friends, clients and peers as "The Podmaster".
If you want to check out my other show of that name, which is aime...
In this episode of "Your Business Needs A Branded Podcast," I'm dishing out some home truths about starting a branded podcast in 2024.
Hi! I'm Neal Veglio, better known to my friends, clients and peers as "The Podmaster".
If you want to check out my other show of that name, which is aimed more at independent and DIY podcasters, you'll find it here.
Back to you, as someone in charge of the marketing of your ...
"You can't make money from podcasting" they say.
"If anything, it will cost you money" they cry.
You can make money from your podcast, if you know what you're doing, and you're willing to play the game wisely, and with long term goals in mind. Podcasting is certainly not a get-rich-quick scheme.
Even the most successful podcasts were years in the making before they started to turn over some serious coin!
This episode takes you thr...
Are you planning on just posting your podcast episodes once they're recorded? Uh oh. You'll find that might not work. There's a lot more to it when trying to get listeners to your brand's podcast.
Thankfully, this episode is all about how to do it the correct way.
During this episode you'll discover:
Marie Rowe is a highly rated travel agent and travel podcaster, and she's already been getting huge recognition, with fewer than ten episodes under her belt.
Listen to her story, and let it serve as inspiration for your own dive into the medium.
Find Marie's show on her page
This episode's surprising podcast is a real, genuine True Crime format show.
Once you're ready to publish your content to the world, you'll be needing to secure a deal with a podcast hosting provider.
There are many to choose from, and I won't tell you who you must use. But I can definitely help you with avoiding the podcast hosting provider that you absolutely must not!
Surprising podcast is from Lead Pages - and it's the Lead Generation podcast.
So if you've been listening to the previous episodes, you've probably felt ready to record your first episode. So, if that's you, let me help you get your podcast out there, finding its audience, but the correct way, not the quick and dodgy way.
We talk about (usually) Indian based 'podcast promoters', and catch an actual podcast promoter in a lie. His name has been spared to protect the guilty.
There's some "lovely listener feedba...
I've saved this one. That's because its really important, and I don't just drop my knowledge bombs right up front, you know.
If you want your podcast to work for your business, you need to first figure out this one thing - your 'why'.
Without it, you may as well talk to yourself.
This episode's 'surprising podcast' is from Britney Gardiner.
Once you've recorded your voice into your computer, that's when the real work starts - editing.
But what IS editing? It seems it varies according to who's doing the show.
Some think it's just about removing excessive ummms, but as you'll hear in this episode, editing is about so much more.
The surprising podcast:
https://marierowetravel.blog/marie-rowe-travel-show-podcast/
If you're thinking of starting a podcast, you've probably decided on the guest of the week format. But not everyone is a natural born interviewer. Follow my advice in this episode to give yourself a fighting chance of avoiding producing episodes as bad as the other 99% of podcasts out there.
The surprising podcast:
Music within the podcasting space creates something of a dilemma for most creators. On one hand you're not allowed to use any licensed (popular) work. On the flip side of the coin, podcasts that don't have any themes or music tend to sound a little dull and 'generic'.
In this episode I'll be explaining to you why it's important to really pitch your place in your space, by really using your identity through your music and sound cho...
You may not realise it, but what your voice sounds like on your podcast can make a MASSIVE difference to your chances of success.
In this episode I'll be talking you through the different options available to you when it comes to voice recording.
Make sure you listen to this, to ensure you don't make a very common mistake that most new podcasters make before they figure out what they're doing.
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