The B2B Revealed Podcast

The B2B Revealed Podcast

Get the best of business to business sales, marketing, and leadership strategies. Join Cascade Insights CEO Sean Campbell as he interviews experts in business to business (B2B) marketing, sales, and leadership.


October 1, 2019 34 min

Brianna Caza is with us today to share insights and strategies for getting into freelancing. We spend a good deal of our time talking about how to avoid the “boomerang” effect that sends so many beginner freelancers back to the company they left. 

In This Episode

  • What to consider before leaving an organization.
  • Data from Briana’s research.
  • The importance of autonomy and variety in work.
  • How freelancing is positively impacting wage dis...
  • Mark as Played

    Josh Bernoff is the author of a stellar book called Writing Without Bullshit: Boost Your Career by Saying What You Mean. The book is focused on making everyone a better writer in business. Most importantly, due to Josh’s background in the technology sector, he has a lot of history with an industry that produces arguably the most jargon, poorly written emails, blog posts, and messaging of any business sector. 

    This episode centers o...

    Mark as Played
    September 5, 2019 37 min

    Thomas Steenburgh is a business professor at the Darden School of Business, with a focus on sales management and B2B sales processes.

    We discuss the launch of new products by sales teams, as well as some of the challenges that accompany these product launches. In addition, we cover the types of people who do the best at selling new products, the “shiny new thing” problem when selling to customers, and other gems that will make any ...

    Mark as Played
    August 19, 2019 40 min

    Today’s guest is Ron Carucci, Cofounder and Managing Partner at Navalent, a company that works with CEOs and Executives who are pursuing transformational change. His Harvard Business Review article “Executives Fail to Execute Strategy Because They’re Too Internally Focused” put him our radar and led us to his fantastic book, Rising to Power.

    We tackle both the book and the HBR article in this interview.

    The crux of the episode--to ...

    Mark as Played
    August 6, 2019 43 min

    If you don’t take care of your data, your marketing campaigns will have a lower ROI, sales teams will be starved for leads, and your company will miss it’s revenue targets.   On today’s episode, I chat with Ruth Stevens, who has spent the last 20 years helping enterprise and mid-market companies take better care of their data. Ruth has also co-authored an excellent book on the subject named B2B Data-Driven: Marketing, Sources, Uses...

    Mark as Played
    July 19, 2019 38 min

    Organic reach on Facebook has plummeted over the years and B2B marketers need to adjust.  On today's episode, I chat with Peter Reitano, the Co-founder of Abacus, a digital marketing agency that specializes in leveraging Facebook and Instagram in a B2B context. 

    We discuss the challenges of finding organic reach through Facebook, the importance of vertical video and the importance of thumb stopper creative.

    Peter also shares us...

    Mark as Played
    July 9, 2019 41 min

    Today I’m speaking with Sydney Finkelstein, an expert in leadership and the author of the well-researched book, Superbosses: How Exceptional Leaders Must Master the Flow of Talent.

    We first discuss the main archetypes of different superbosses (the iconoclasts, the nurturers, etc.) through a number of different examples of well-known business leaders.

    Then we get into various factors that make superbosses tick alongside some sentime...

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    June 19, 2019 46 min

    Trust in B2B sellers is eroding. B2B buyers are increasingly looking towards third-party sites and influencers for reviews. Additionally, your sales and support teams may not be set up for success in building long-term trust with buyers.

    In this episode, Todd shares his extensive experience and tactics for building trust with buyers and ensuring mutual success. Radical transparency in B2B sales can qualify deals more quickly, short...

    Mark as Played
    June 4, 2019 38 min

    Kristin Kelsey, an expert on modern office design, joins the show today. 

    Kristin provides great insight into why your office looks like it does today and where it’s headed in the future. She also discusses biophilic design, the “third space”, and array of positive and negative trends in office design throughout the years.

    But the end of the episode I’m sure you’ll be looking forward to the future Kristin posits.

    In This Episode

  • Ho...
  • Mark as Played
    May 13, 2019 40 min

    Martina Bozadzhieva, Managing Director and Head of Research at global market research firm DuckerFrontier, joins the podcast today.

    Martina’s expertise comes from direct experience navigating business dynamics in the turbulent European market. If you’re in headquarters or a country manager and if you do business in the UK, France, or Germany, this is one to listen to.

    In This Episode:

  • Brexit: current business trends and challenges ...
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    May 1, 2019 49 min

    Melissa Agnes joins the show today.  Melissa is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World.

    She is also a celebrated keynote speaker, a crisis management strategist, and an expert in mitigating risks in organizations.

    Melissa shares the key components of proper crisis management.  She also highlights the importance of clear communication, transparency, and honesty in the midst of high-stress sit...

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    April 15, 2019 45 min

    Kevin Kruse, the author of Great Leaders Have No Rules, join us today to discuss why rule-based leadership leads to failure. Importantly, Kevin bases this key insight on over 200 interviews with well-known business leaders across a range of disciplines.  Based on these conversations Kevin has distilled 10 key insights that any leader can use to build a culture that is based on trust vs. mere rule following.

    In This Episode

  • How ever...
  • Mark as Played
    April 1, 2019 44 min

    Dr. Joe Kvedar, author and TEDx speaker, joins us today to discuss the future of Connected Health. Dr. Kvedar takes us through the current state of Connected Health in this episode.  We cover some of the fascinating technology integrations out there today, an array of unique startups, and some of the regulation and compliance issues that are hindering Connected Health solutions.

    In This Episode

  • Why the Healthspan is so much shorter...
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    March 18, 2019 30 min

    Rand Fishkin, the co-founder of, the leader of SparkToro, and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup, joins us to discuss his journey as a startup owner. The book is a fantastic read.  

    Some of the topics we cover include, how to transition from services to product offerings, expectation setting for startups, why growth hacks are such a bad idea, and the importance of radical candor.

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    March 5, 2019 27 min
    Niraj Dawar joins us to talk about the intersection of voice marketing and the world of B2B. We discuss how to engage customers, how voice marketing compares to search marketing and SEO, and how voice marketing and AI are set to dominate the world of B2B Marketers.
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    February 20, 2019 40 min
    Lois Kelly, author of Rebels At Work: A Handbook for Leading Change From Within, shares her first-hand experiences witnessing the impact rebels can have on an organization. It’s not about disrupting projects, but about sharing a different way of looking at the world — something that comes in handy more often than not.
    Mark as Played
    February 5, 2019 49 min
    Dan Cable, Professor of Organisational Behaviour at London Business School, joins us to talk about his book, Alive at Work: The Neuroscience of Helping Your People Love What They Do. Pulling from the worlds of both psychology and business management, Dan helped explain the connection between giving your employees the freedom to work with fewer constraints and overall business success.   As always, we’d love for you to take a minute...
    Mark as Played
    January 22, 2019 32 min
    Joel Backaler, the author of Digital Influence, guides our discussion exploring the world of B2B influencer marketing. We’ll discuss how corporations should structure their influencer programs, the role conferences play in connecting with influencers, as well as the need for peer-to-peer influencer marketing campaigns.   As always, we'd love for you to take a minute to leave a review on Apple Podcasts, Stitcher, Overcast, or wh...
    Mark as Played
    January 8, 2019 40 min

    Dr. Bhaskar Chakravorti joins us to discuss the significance of the China and India's digital economies. We talk about how these markets have developed, what tech companies should be aware of as they try to enter these regions, and what to be on the lookout for going forward.

    As always, we'd love for you to take a minute to leave a review on Apple Podcasts, Stitcher, Overcast, or wherever you listen to podcasts. And, if you...
    Mark as Played
    December 24, 2018 6 min
    Marketing, market research, sales, the nature of creativity, the validity of data, the need for diversity and more: 2018 was a big year for the B2B Revealed Podcast. We wanted to take a moment to highlight our favorite episodes, some key lessons we hope you'll carry with you into 2019, and what to look forward to in the coming months.   As always, we'd love for you to take a minute to leave a review on Apple Podcasts, Stitc...
    Mark as Played

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