Get the best of business to business sales, marketing, and leadership strategies. Join Cascade Insights CEO Sean Campbell as he interviews experts in business to business (B2B) marketing, sales, and leadership.
Brianna Caza is with us today to share insights and strategies for getting into freelancing. We spend a good deal of our time talking about how to avoid the “boomerang” effect that sends so many beginner freelancers back to the company they left.
In This Episode
Josh Bernoff is the author of a stellar book called Writing Without Bullshit: Boost Your Career by Saying What You Mean. The book is focused on making everyone a better writer in business. Most importantly, due to Josh’s background in the technology sector, he has a lot of history with an industry that produces arguably the most jargon, poorly written emails, blog posts, and messaging of any business sector.
This episode centers o...
Thomas Steenburgh is a business professor at the Darden School of Business, with a focus on sales management and B2B sales processes.
We discuss the launch of new products by sales teams, as well as some of the challenges that accompany these product launches. In addition, we cover the types of people who do the best at selling new products, the “shiny new thing” problem when selling to customers, and other gems that will make any ...
Today’s guest is Ron Carucci, Cofounder and Managing Partner at Navalent, a company that works with CEOs and Executives who are pursuing transformational change. His Harvard Business Review article “Executives Fail to Execute Strategy Because They’re Too Internally Focused” put him our radar and led us to his fantastic book, Rising to Power.
We tackle both the book and the HBR article in this interview.
The crux of the episode--to ...
If you don’t take care of your data, your marketing campaigns will have a lower ROI, sales teams will be starved for leads, and your company will miss it’s revenue targets.
On today’s episode, I chat with Ruth Stevens, who has spent the last 20 years helping enterprise and mid-market companies take better care of their data. Ruth has also co-authored an excellent book on the subject named B2B Data-Driven: Marketing, Sources, Uses...
Organic reach on Facebook has plummeted over the years and B2B marketers need to adjust. On today's episode, I chat with Peter Reitano, the Co-founder of Abacus, a digital marketing agency that specializes in leveraging Facebook and Instagram in a B2B context.
We discuss the challenges of finding organic reach through Facebook, the importance of vertical video and the importance of thumb stopper creative.
Peter also shares us...
Today I’m speaking with Sydney Finkelstein, an expert in leadership and the author of the well-researched book, Superbosses: How Exceptional Leaders Must Master the Flow of Talent.
We first discuss the main archetypes of different superbosses (the iconoclasts, the nurturers, etc.) through a number of different examples of well-known business leaders.
Then we get into various factors that make superbosses tick alongside some sentime...
Trust in B2B sellers is eroding. B2B buyers are increasingly looking towards third-party sites and influencers for reviews. Additionally, your sales and support teams may not be set up for success in building long-term trust with buyers.
In this episode, Todd shares his extensive experience and tactics for building trust with buyers and ensuring mutual success. Radical transparency in B2B sales can qualify deals more quickly, short...
Kristin Kelsey, an expert on modern office design, joins the show today.
Kristin provides great insight into why your office looks like it does today and where it’s headed in the future. She also discusses biophilic design, the “third space”, and array of positive and negative trends in office design throughout the years.
But the end of the episode I’m sure you’ll be looking forward to the future Kristin posits.
In This Episode
Martina Bozadzhieva, Managing Director and Head of Research at global market research firm DuckerFrontier, joins the podcast today.
Martina’s expertise comes from direct experience navigating business dynamics in the turbulent European market. If you’re in headquarters or a country manager and if you do business in the UK, France, or Germany, this is one to listen to.
In This Episode:
Melissa Agnes joins the show today. Melissa is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World.
She is also a celebrated keynote speaker, a crisis management strategist, and an expert in mitigating risks in organizations.
Melissa shares the key components of proper crisis management. She also highlights the importance of clear communication, transparency, and honesty in the midst of high-stress sit...
Kevin Kruse, the author of Great Leaders Have No Rules, join us today to discuss why rule-based leadership leads to failure. Importantly, Kevin bases this key insight on over 200 interviews with well-known business leaders across a range of disciplines. Based on these conversations Kevin has distilled 10 key insights that any leader can use to build a culture that is based on trust vs. mere rule following.
In This Episode
Dr. Joe Kvedar, author and TEDx speaker, joins us today to discuss the future of Connected Health. Dr. Kvedar takes us through the current state of Connected Health in this episode. We cover some of the fascinating technology integrations out there today, an array of unique startups, and some of the regulation and compliance issues that are hindering Connected Health solutions.
In This Episode
Rand Fishkin, the co-founder of Moz.com, the leader of SparkToro, and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup, joins us to discuss his journey as a startup owner. The book is a fantastic read.
Some of the topics we cover include, how to transition from services to product offerings, expectation setting for startups, why growth hacks are such a bad idea, and the importance of radical candor.
Dr. Bhaskar Chakravorti joins us to discuss the significance of the China and India's digital economies. We talk about how these markets have developed, what tech companies should be aware of as they try to enter these regions, and what to be on the lookout for going forward.As always, we'd love for you to take a minute to leave a review on Apple Podcasts, Stitcher, Overcast, or wherever you listen to podcasts. And, if you...
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This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.