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January 9, 2025 • 18 mins
Microsoft understands the needs of their partners, and the Azure Arc offering provides an ideal bridge to enhanced security, reduced costs, and reduced operational burdens.

Shelby Skrhak speaks with Stephanie Brown, Customer Experience Representative, Paul Becker, Sr. Sales Engineer, and Sean Wilson, Sr. Sales Engineer, all of Ingram Micro, about:
  • The definitions of Arc and SPLA (and how they help partners)
  • The benefits of Azure Arc across hybrid cloud environments
  • The difference between SPLA and Arc

To join the discussion, follow us on Twitter @IngramMicroUSA #B2BTechTalk

Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts or Spreaker.
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Episode Transcript

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Speaker 1 (00:08):
You're listening to B to B Tech Talk with Ingram Micro,
a place to learn about how to grow your business
and stay ahead of technological advances before they've become mainstream.
This episode is sponsored by Ingram Micro's Expantage, the Next
Level way to transform your business's potential and reshape how
customers see you through advanced transactional data.

Speaker 2 (00:26):
Let's get into it.

Speaker 3 (00:29):
Welcome to B to B Tech Talk with Ingram Micro.
I'm your host, Shelby Skirhawk, and our guests today are
Paul Becker, Senior Sales Engineer, Sean Wilson, Senior Sales Engineer,
and Stephanie Brown customer experienced representative all of Ingram Micro.

Speaker 2 (00:45):
Paul, Sean and Stephanie. Welcome, thank you, thank you, thanks well.

Speaker 3 (00:51):
So today we are talking about how to grow a
partners as your business with ARC and s law.

Speaker 2 (00:58):
But uh and we'll explain what those are.

Speaker 3 (01:00):
But first, Paul, let me ask you then, So for
a listener tuning in, let's understand are these acronyms are
these are these strange words? What are we talking about
when we say ARC and splay.

Speaker 4 (01:12):
Microsoft likes to make everything an acronym these days, so this.

Speaker 5 (01:16):
Is no exception.

Speaker 2 (01:17):
SPLAW.

Speaker 4 (01:19):
SPLA stands for Service Provider License Agreement. It's essentially a
contract that allows service providers and independent software vendors again
isb acronym to license Microsoft products on a monthly basis
and earn margins on those. And then ARC actually doesn't
have an official acronym, but I've heard it called Azure

(01:41):
Resource Controller, which is a good descriptor for it. You know,
ARC is a Microsoft tool that bridges the your platform
into your data center or other cloud environments, creating a
hybrid connected solution.

Speaker 3 (01:56):
Okay, so that is helpful ARC understanding that it's kind
of this, you know, it bridges these environments within Azure
Total Suite essentially, right.

Speaker 4 (02:06):
Yeah, ARC is it allows you to manage and govern
across all your connected resources. So if you had an
on prem environment and then you had a cloud environment,
say Azure itself, and they're not connected through a management plane,
you can employ ARC and in most cases it's free
to do this deployment into your on prem environment.

Speaker 5 (02:29):
Or if you had say Azure.

Speaker 4 (02:31):
And then you actually had something in AWS, you could
deploy ARC across both those platforms as well and then
have a unified visibility for management of government governance across
both those platforms.

Speaker 3 (02:43):
Okay, and again qualifying that we're talking about with an
Azure you said bridging both on prem and then also
obviously cloud right, correct.

Speaker 4 (02:54):
Yeah, that's the main functionality of ARC is it allows you,
it extends your management and ourness across any resource.

Speaker 2 (03:02):
You can connect to. Got it, got it?

Speaker 3 (03:04):
Okay, So it's definitely let me turn to you. So
making sure that we understand the relationship of SPLAW and ARC.
What problems does ourc in particular help solve for the partner?

Speaker 6 (03:17):
Yeah, So the first side is from an operational standpoint,
So with SPLAW there is self reporting, so there is
a big operational burden on the partner leveraging Azure ARC
that changes over into automated usage and billing reporting. We
have it on our own platform that gets pulled every month,

(03:39):
so that eliminates all of that workload on the partner.
It doesn't require a migration or customer motion. The reseller
would just install the agent on the server, and there
are programs that Microsoft is offering to flip that on
their behalf, so the workload for that would.

Speaker 2 (03:57):
Not be there.

Speaker 6 (03:59):
From a fire financial standpoint, what Microsoft has been telling
us is the cost is the same and there are
just more financial incentives for the partners to make more money.
And it instead of managing their customers on multiple platforms
using Azure Arc, it comes on a single plane to

(04:20):
manage all their customers.

Speaker 3 (04:22):
So explain the self reporting part again that with SPLAW
there is that self reporting, so I guess auditing or
validating those licenses, that's something that it seems like a
real benefit of ARC.

Speaker 6 (04:36):
Right, yes, so you know, to my understanding with SPLAW
involves stuff reporting. It's kind of like an honor system,
but Microsoft can audit you, so there is potential of
getting fined. So when you move to Azure ARC, that
risk totally gets eliminated because when Microsoft does offer you know,

(04:57):
you have when Microsoft is finding you, they you know,
you either have to pay that or they do come
to an agreement on and usually they're trying to get
you to increase your CSP motion, which you would be
able to do that with Azure Arc.

Speaker 3 (05:14):
Okay, so this is a basically way to help trackle
those and just make a complicated issue obviously just a
lot smoother, a lot more efficient. So yes, yeah, well okay,
so then Sean, let me turn to you. Let's talk
about the benefits then of SPLAW and ARC. I know

(05:36):
that Stephanie mentioned, you know, saving money, but I wonder
if you can kind of go into a little bit
more about that.

Speaker 5 (05:43):
The way I like to think of it as a
SPLAW SPLA is the acronym. It's a rental program. Right,
It's a leasing program on a monthly basis that service
provider not and service providers and ISVs can utilize. Instead
of annual license typical annual licensing for say at Windows
server or a SQL server, SPA is a vehicle where

(06:06):
they could rent that license on a monthly basis. Now
there's a been at a SHIFT right when you move
to ARC. It is a pay as you go model, right,
So it's hourly billing, and it has certain advantages like
SQL stop you can stop workloads. So you're not built
and on a you know, a daily or monthly or
annual basis. You're built on an hourly basis. So it's

(06:29):
a great cost saving savings mechanism. Also, there's a thing
called es US or Extended Security Updates for older Windows servers.
You know, to get es US, you need software assurance, right,
so what if you didn't buy it. There's no mechanism
to go out and obtain software assurance to cover these

(06:52):
older workloads. So what you can do is move to
the pay as you go model. It's the same as
having software assurance, and then you can get support and
updates on these older workloads that are out there.

Speaker 2 (07:06):
And sorry, what do you mean by software assurance?

Speaker 5 (07:08):
It's how people discover support on their existing infrastructure.

Speaker 4 (07:15):
When you think of software assurance, were licensing, it's essentially
security patches, error fixing, things of that nature that typically
get loaded in at night when they're your machines offline.
These older versions like SQEL twenty twelve, twenty fourteen or
Windows Server the same timeframes, they hit end of life

(07:37):
and they stop getting these updates. But when you use ARC,
Microsoft gives you an extension on those end of life dates,
So that gives you an opportunity if you just have
it taken care of those old legacy twenty twelve twenty
fourteen deployments, it gives you a few more years to

(07:57):
take care of it. Essentially by ARC. In that environment,
it's very important for compliance to maintain security.

Speaker 2 (08:06):
Patching and compliance.

Speaker 3 (08:08):
You know, within legal requirements within those regulated industries or
just in general.

Speaker 5 (08:13):
Do you mean it's from a governance perspective, So like
if you're a healthcare organization, you're governed by like things
like HIPPO, So that covers the healthcare requirements for you know,
say protecting social Security numbers. Right, that's a one component
of HIPPO, and you know ensures that compliance. And there's

(08:36):
audits that organizations do on an annually annual quarterly basis
to maintain compliance to say HIPPA for example, and they
would fall out if their workloads are not secured.

Speaker 3 (08:48):
Sure, okay, so that makes sense and that's that seems
like a real, a real benefit then of moving to
ARC because you have those extensions of the of the assurances.

Speaker 5 (09:01):
I think the final thing is that the ease of
the ability to push out things like vendor for cloud
defender for server, so you can apply these patches. Because
you're centrally managing all your workloads, it's very easy to
stay complying and push updated agents, updated you know, virus patterns,

(09:23):
things of that nature that can be easily deployed. Yeah,
that's a good point, Sean. I.

Speaker 4 (09:28):
One thing we haven't touched on is the fact that
ARC itself is that, as we mentioned, the bridge between
Azure and any other environment you connect it to, but
it also extends the Azure management and governance and security
into those other environments. So you may not have at

(09:49):
one point deployed security tools in your on prim environment,
but you have done it in your Azure environment. If
you put ARC into that bridge solution, you can extend
your security platform to every other environment outside of Azure
as well, which is exceptional because now you have one

(10:09):
source to look at.

Speaker 3 (10:11):
That's huge, and that kind of seems like when that
be really the when everybody's concerned, the thing I'll keep
them up at night is security.

Speaker 2 (10:22):
That kind of seems like the you know, the ding
ding ding the headline.

Speaker 4 (10:26):
Now, Oh absolutely, yeah, it's a big issue these days.
It always has been, but you know, with the with
AI these days and the amount of data that is
just hosting everywhere, security is always a challenge and there's
always risk, so it's more security is always better.

Speaker 3 (10:48):
Right, right, So being able to extend that to on
prem environments, that's definitely a win there exactly.

Speaker 2 (10:56):
Stuff.

Speaker 3 (10:57):
Let me ask you, what are some of the most
common questions that that partners will have about either SPLAW
or ARC. I mean again, if they're starting with SPLAW
and they really haven't made that full leap into using
what are some of those questions or you know concerns

(11:18):
that come up from partners.

Speaker 6 (11:20):
Yeah, so they may have like some questions around like
what incentives are available to move that over into Azure ARC.
There may be questions on what are the requirements. Are
they the same cores that they are INSPLA that work
in Azure ARC, How does it work in moving their
customers over? What are the costs are they higher, lower

(11:40):
or the same for their end customers? Typically, those are
the questions that we've been hearing.

Speaker 5 (11:47):
I just wanted to add one thing on the you know,
the question of how do I get there? Microsoft has
created a website as your ARC jumpstart dot com. They
can go to and it has scripts and videos on
how to deploy these agents on different operating systems, and
it's a community type format so you can provide feedback

(12:09):
as well. But they, you know, they've really done a
great job will making it easiest possible to migrate over?

Speaker 2 (12:17):
Also, Paul, what then is the process to get started.

Speaker 4 (12:23):
Well for partners of Ingram and you know, the best
way to get started is to contact your Ingram representative
for Cloud.

Speaker 5 (12:33):
Once you've done that, we will connect you.

Speaker 4 (12:35):
With the correct resources to support your questions, get you
started with OAR and Law, and ensure that you get
any discounts or additional funding that we have available at
the time.

Speaker 6 (12:49):
And I just want to add, if you know, for
partners who haven't really dipped into Azure, there is a
lot of funding available on that Microsoft or Ingram has
it available to partners, So definitely work with your Ingram
Azure sales rep to leverage.

Speaker 2 (13:06):
Those excellent well.

Speaker 3 (13:08):
So as we do start to wrap up our episode,
I always love to I'd love to summarize and kind
of give our listeners just you know, one or two
takeaways from this episode. So we ask this of all
of you guys, what do you want partners listening to
this episode to understand most What do you think is
the one of those most key takeaways that if they

(13:31):
grabbed anything from this episode they would know what And
let me start with you, Paul.

Speaker 4 (13:36):
I'd say a couple of things here. So using Azure
with arc as I've brought up, extends the Azure ecosystem
into whatever your connected environment is on prem or ADOBS, GCP,
Cisco Cloud wherever. That gives you, as a partner, the
opportunity to consider using the Azure platform as an addition

(14:00):
data center. It could be a hybrid solution, it could
be a backup highbility, disaster recovery solution, what have you.
And it gives you the opportunities to start getting consumption
in your Azure ecosystem. And with SPLAW connected to ARC,
you have visibility of your on prem deployed systems or

(14:22):
your alternative deployed systems and that bridge connection so that
you can summarize monthly your SPLAW deployments versus your infrastructure
that's being deployed. And additionally, with ARC, if you didn't
use your SPLAW licensing because it is a monthly, per
thirty day rolling bill, you could just do page you

(14:44):
go deployments and Azure and turn those off when you're
not using them hourly. So instead of running something twenty
four to seven like you would on prem or paying
for twenty four seven when you're not using it twenty
four to seven, deploy that same solution and Azure and
just have it on during the hours that you're using it,

(15:04):
so you're not paying for what.

Speaker 5 (15:06):
You don't use.

Speaker 2 (15:07):
Sean, is there anything you would add to that?

Speaker 5 (15:09):
I think from a high level, just understanding that there's
financial incentives up to thirty percent the first year, fifteen,
the second five to third on the SQL workloads enables
partners to go out and improve the security posture of
their clients, their customers as well as operational efficiencies. So

(15:33):
Microsoft has done a great job with this program. I think,
you know, things have changed. You know, it used to
be classic data centers and sort of a model where
everything was centrally located. Now everything's dispersed, right, So Microsoft
has done a great job and allowing a migration to
this type of environment.

Speaker 3 (15:55):
And Stephanie a key takeaway or why Ingram Micro? Why
is why singerm Micro the partner or the solution?

Speaker 6 (16:03):
So is this key takeaways or why should they choose
Ingram Micro?

Speaker 2 (16:07):
A little bit both? Really? Okay?

Speaker 6 (16:08):
Okay, So the first part like some key takeaways, like
you know, Sean and Paul mentioned like bringing in some
Azure resources like to Defender for cloud. So a lot
of like MSPs or CSPs do like to offer bundles
to their customers and this could be one of the
tools where they can upsell and add those things or
add to their current customer base.

Speaker 2 (16:29):
And then why Ingram Micro.

Speaker 6 (16:31):
So we have a really large team who's very well
versed in Azure, we have professional services that specialize in it.
And then kind of what Sean had mentioned before, those
funding programs and leveraging our expertise to to help build
out your Azure practice excellent.

Speaker 3 (16:52):
So we mentioned if if you wanted to get started,
reach out to your Ingram Micro representative, either to look
into more to this or really just to get into
your as your journey. So yeah, I think I think
we've given our listeners a great overview. Then if there's
a is there anything else that I'm mis that you
guys want to add?

Speaker 4 (17:14):
No, I think we pretty well covered the subject. But
I tell you we're Sean and I and our other
Azure engineers are here to support. We work with Stephanie
and our pre sales Azure and sales staff, and we
are really just here to consult to make sure that
you deploy Azure correctly. That if you need somebody to

(17:37):
do an architectural design solution or just to give you
a second review for what you're trying to accomplish. We're
here to help.

Speaker 6 (17:46):
Yeah, and just to add it, like for those who
are not sure who their Azure sales rep is, we
do have a team alias that will help, that will
get you to who's aligned with you, and that is
Microsoft Dash as you're at ingrammicro dot com.

Speaker 3 (17:59):
Perfect, all right, Well, I appreciate your time and your insight. Stephanie,
Paul and Sean, thank you so much for joining me.

Speaker 5 (18:10):
You're welcome. God, have a great day.

Speaker 3 (18:11):
Thank you, Thank you, and thank you listeners for tuning
in and subscribing to B to B Tech Talk with
Ingram Micro. If you haven't subscribed, be sure to do so,
and don't forget that you can find all of these
episodes on the ingram Micro Expantage platform. Until next time,
I'm Shelby Skirhawk.

Speaker 1 (18:30):
You've been listening to B to B Tech Talk by
Ingram Micro. This episode was sponsored by Ingram Micro Exvantage.
B to B Tech Talk is a joint production between
Sweetfish Media and Ingram Micro. To listen to this episode
and many others, visit ingrammicro dot com.
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