From Popularity Contest to Proven Expert: How to Position Your Business for Success in Today’s World
The way that people are hiring coaches, consultants and other service-based entrepreneurs is changing. Therefore, the way you market your business needs to change too - especially if you are marketing your business predominantly online.
Now more than ever, people are seeking thought leaders to guide them and to provide them with accurate, unbiased, and consistent information. Instead of seeking someone that is “relatable”, your potential clients are looking for an expert; someone who can provide evidence-based solutions and not just promises of fast results and instant gratification.
This episode dives into the new fundamental shift of how people are approaching their problem solving, as well as how you need to position your business for success in today’s world.
As a business owner, it’s vital to make changes in your marketing and adapt accordingly!
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