Banking Transformed with Jim Marous

Banking Transformed with Jim Marous

Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you. Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the leadership and cultural challenges facing the banking industry. Featuring interviews with some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

Episodes

10 Ways to Become a Customer Obsessed Bank

March 24, 2026 • 51 mins
Most banks say they're customer-centric, but very few are customer-obsessed. And that gap shows up directly in the numbers: obsessed customers are 88% likely to repurchase, and 42% have already recommended the company 5 or more times in the past year. Marbue Brown led customer experience at JPMorgan Chase's Consumer Bank, built Amazon's AI-driven CX operation, and has done the same at Microsoft and Cisco. His book, Blueprint for C...
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AI is the Operating System of Modern Lending

March 17, 2026 • 44 mins
Most banks still treat lending as a point-in-time decision. Pull a score. Make a call. Wait. In today’s environment, that model limits growth and weakens earnings durability. In this episode of Banking Transformed, I speak with S. P. “Wije” Wijegoonaratna, Co-Founder and CEO of Aliya, about how AI-powered operational intelligence is transforming lending from episodic approvals into continuous, governed opportunity exploration. A...
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Beyond Customer Experience with Joe Pine

March 10, 2026 • 43 mins
For the past decade, financial institutions have poured billions into improving customer experience. Digital journeys. Frictionless onboarding. Personalization. Higher satisfaction scores. But according to Joe Pine, that era is over. In this episode of Banking Transformed, I sit down with Joe, the author of The Transformation Economy and co-author of the landmark Experience Economy, to explore what comes after customer experience...
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Why Credit Union Transformation Is Stalling and How to Fix It

March 5, 2026 • 40 mins
Credit unions entered 2026 with more digital ambition than any segment of the banking industry. Yet 60% are still in early stages of transformation or lack clear goals. That’s not a strategy issue. It’s an execution issue. In this episode of The Experience Factor, sponsored by Q2, Jim Marous sits down with Jesus Garcia, Chief Experience Officer at OceanAir Federal Credit Union, to examine what the 2026 Retail Banking Trends and P...
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Banks Must Move Beyond Product Parity

March 3, 2026 • 50 mins
If your bank is still competing on features, you don’t have a strategy. There was a time when products and features made a difference. That time is gone. Digital is now expected. Rates are aligned. Features are replicated. And AI can compare them instantly. If you're leading with just what you offer, you're competing in a race where everyone looks the same. Allison Netzer's "Think Like a Brand, Not Like a Bank" Version 2 shares t...
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Why Banks Can't Afford to Wait on Voice AI

February 24, 2026 • 40 mins
For decades, banks have forced customers into frustrating phone trees and rigid IVR systems—all in the name of efficiency. But what if automation could actually strengthen customer relationships instead of eroding them? In this episode of Banking Transformed, Jim Marous speaks with Isaiah Granet, Co-Founder and CEO of Bland, to explore how voice AI is transforming banking relationships, modernizing call centers, and delivering mea...
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Credit One Bank Serves Those Who Others Won’t

February 18, 2026 • 23 mins
About 25% of Americans can’t get a credit card from a major bank, and more than half are one or two missed paychecks from a credit crisis. Yet most financial institutions still design their products for prime borrowers and pretend the rest of the market doesn’t exist.In this episode of Banking Transformed, I sit down with Steve Min, Chief Credit Officer at Credit One Bank, who has built a business around the customers most banks wo...
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What Liquid Death Can Teach Banks

February 17, 2026 • 45 mins
Liquid Death reached a $1.4 billion valuation selling water in cans. Meanwhile, banks spent $500 billion on transformation last year and still struggle to stand out. The gap isn't money - it's courage. Most banks are still designed to protect the status quo. Risk avoidance dominates, small changes are called progress, and true creativity rarely makes it through the internal process to reach customers. Challenger brands like Liqui...
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2026 Banking Trends Reveal a Dangerous Execution Gap

February 16, 2026 • 12 mins
Download the free 2026 Retail Banking Trends and Priorities sponsored by Q2: https://tinyurl.com/2yrce223 Retail banking leaders have never had more clarity about what needs to change, yet execution continues to lag. In this video, discussing the most critical insight from the 2026 Retail Banking Trends and Priorities research, Jim Marous examines where transformation efforts stall across digital experience, payments, AI, and part...
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Why Incremental Banking Improvements No Longer Work

February 10, 2026 • 38 mins
With over $2 trillion in deposits already lost to digital banks and fintechs, incremental banking improvements are no longer a strategy; they’re a liability. Today, I'm joined by Benjamin Conant, Chief Product Officer at Alkami and Co-founder of MANTL, to discuss insights from their new 2026 Banking Predictions Report and what it reveals about why banks and credit unions are quietly falling behind. The discussion focuses on unify...
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Your Gen Z Strategy Is Broken

February 5, 2026 • 37 mins
Your Gen Z strategy is putting your organization’s growth at risk. New research from Primax, shows that only 12 percent of Gen Z consider a community or regional bank their primary financial institution. Will these Gen Z consumers move their parents' relationship out of your institution? By 2035, Gen Z will be the largest and wealthiest generation in history. And 72 percent say they face financial challenges unlike those of any o...
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$200 Trillion at Risk: The New Threat to Banking

February 3, 2026 • 47 mins
Banking executives know their industry is being disrupted. What they don't know is how much of their balance sheet they've already lost control of. According to Accenture, more than $200 trillion in global bank deposits and loans are now at risk, and that threat isn’t coming from another bank. It’s coming from stablecoins, AI agents that can automatically optimize finances, and platforms that can quickly move cash, often outside t...
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Back-Office Modernization: The New Growth Strategy for Banks

January 29, 2026 • 49 mins
Banks have spent billions building digital customer experiences. But most are doing it on top of back-office infrastructure built for a different era. That gap has quietly become one of the biggest drags on growth, pricing power, and profitability in banking. Today's competitive edge isn't just about what customers see upfront. It's about how efficiently a bank operates, how smartly it prices on an individual basis, and how quickl...
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How Stablecoins Will Reshape Financial Services

January 27, 2026 • 44 mins
From Walmart and Amazon to banks and credit unions, stablecoins are accelerating a banking reset that is already reshaping how payments move. In this episode of Banking Transformed, I’m joined by Dr. Lamont Black, Associate Professor of Finance at DePaul University. We will break down why stablecoins represent a fundamental shift in financial infrastructure, not another crypto cycle. We will also explore how emerging payment rails...
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Why Data-Driven Marketing Fails in Banking

January 22, 2026 • 38 mins
Most financial institutions say they are data-driven. Far fewer can prove it in customer acquisition and relationship growth success. At a time when marketing costs are rising, response rates are under pressure, and every institution has access to the same channels, data is often the difference between growth and wasted spend. Today’s conversation is about how data actually drives results, not dashboards, not buzzwords, but measur...
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The $100 Billion Hidden Fraud Crisis

January 20, 2026 • 47 mins
Thirty to fifty percent of your fraud losses don't come from hackers or organized crime rings. They come from your own customers disputing legitimate transactions under their own names. This is first-party fraud, and it's a $100 billion problem that most financial institutions don't even track as a separate category. While banks use advanced tools to detect external fraudsters, their own account holders are taking advantage of lon...
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How AI, CX, and Trust Must Coexist

January 15, 2026 • 35 mins
Banking is no longer competing with the branch down the street. It is competing with every digital experience your customers have before they ever open your app. Expectations around speed, simplicity, and trust are being set by big tech, fintechs, and embedded finance, not by traditional financial institutions. And for many banks, that gap is growing. That is why today’s conversation matters. I am joined by Phil Tomlinson, Senior ...
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How Banking Leaders Can Avoid Becoming Obsolete

January 13, 2026 • 7 mins
Nearly half of the skills banking leaders rely on today will be obsolete within five years. In this episode of Banking Transformed, Jim Marous explores why continuous learning has become the most critical leadership skill in financial services, and why failing to adapt is the fastest path to irrelevance. Jim shares the personal transformation that reshaped his career, explains how AI is accelerating the divide between learners an...
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High-Tech, Low-Touch Failure: How Banks Can Fix the Experience Gap

January 6, 2026 • 28 mins
Banks love to claim they are high-tech and high-touch. The truth is, most are neither, and the gap between what institutions promise and what customers experience is widening fast. It is costing banks billions in lost trust, slower growth, and missed opportunities, especially as expectations accelerate across the rest of people’s financial lives. At Fintech NerdCon in Miami, I sat down with two leaders who are actually closing tha...
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Why BofA Is Betting on Branches

January 1, 2026 • 45 mins
What if the biggest myth in banking is that customers don’t need branches anymore? Because every time Bank of America opens a new financial center, digital sales in that market jump by 50 percent. Physical presence isn’t competing with digital — it’s accelerating it. Now, Bank of America is putting $750 million behind a bet the rest of the industry walked away from too soon, opening 150 new financial centers across 60 markets by ...
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