In this episode, Jeff and Becky sit down with Jim Hartman, the 2024 North Carolina Small Farmer of the Year and a dedicated honey producer. Jim shares his journey from military service and corporate life to becoming a full-time “honey farmer” and entrepreneur. His passion for beekeeping and veteran advocacy shines through as he discusses building a farm business from the ground up—debt-free and focused on sustainable growth.
Jim offers practical insights into treating a beekeeping operation as a serious business rather than a hobby. He breaks down essential strategies like proper bookkeeping, the importance of filing a Schedule F, and setting clear business goals. Jim also highlights programs and resources available to veterans and new farmers, including the underutilized Veteran Small Business Enhancement Act and the Workforce Innovation Opportunity Act (WIOA).
Whether you have 10 colonies or 200, Jim emphasizes the importance of mindset: stop thinking in terms of hobbyist or sideliner—if you’re running your bees to make a profit, you’re a farmer. His story and advice offer valuable lessons for any beekeeper looking to strengthen their operation and approach their bees with a business-first mentality.
Websites from the episode and others we recommend:
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On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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