Smart gyms don’t scale through hard working individuals, they scale through hard working systems. Grace Giles, the powerhouse behind one of the world’s highest-performing F45 studios, reveals how she turned burnout into balance, scaling to $141K/month while traveling and stepping away from daily operations. Grace shares how she leverages virtual assistants, tools like Loom and Canva, and detailed SOPs to free up her time while delivering elite-level client experiences. Her playbook is a masterclass for studio owners serious about sustainable growth.
In this episode of Behind Gym Doors, Mike Arce and guest Grace Giles break down what it takes to grow a fitness business that runs with precision, without burning you out. From scalable systems and long-term marketing to team accountability and member retention, this conversation delivers the tools you need to shift from working in your gym to leading above it.
Chapters:
(00:00) Introduction
(04:03) Planning for Slow Seasons & Building a Strong Team
(07:06) Systems Over People: The Foundation for Growth
(13:00) Long-Term Business Planning & Leveraging Technology
(19:44) Pricing, Value, and Mindset Shifts
(23:14) Team Culture: High Standards with Heart
(31:11) Engaging Community Through Events
(35:27) Hiring Philosophy & Leading with Grit
(42:19) Personal Growth & Vision for the Future
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