Mike Arce sits down with Megan and Scott Hanson, the founders of High Ride Cycle, to reveal how they've built a cult-like studio brand through next-level marketing automation, three iconic promotions a year, and an unforgettable in-studio culture.
They've grown to 800+ members across three locations while keeping their ops lean, their campaigns personal, and their customer journey fully mapped out from lead nurture to milestone celebrations to cancellation saves.
Chapters
(00:00) Introduction
(01:55) What Makes High Ride Culture So Addictive
(04:56) Automating the Customer Journey: Where to Start
(08:46) The Tools They Use: BrandBot & Mariana Tek
(13:05) Celebrating Members and Turning It Into Marketing
(19:17) The Cancellation Save Sequence
(25:00) How One Marketer Runs It All
(28:26) Inside Their Six-Figure Black Friday Campaign
(34:05) Targeted Promos That Actually Convert
(40:26) Scaling Automation Without Losing Your Mind
(46:04) Final Advice: Start Simple, Build Over Time
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Connect with Scott & Megan
Website: https://www.highridecycle.com
YouTube: https://www.youtube.com/@highridecycle2859
Megan's Instagram: https://www.instagram.com/megan_hansonn
Scott's Instagram: https://www.instagram.com/smhanson1
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