In this episode, I talk with Mel Richards, who is the founder and CEO of goGLOW about how she started her tanning and skincare brand, the reasons for their explosive growth, and lessons she has learned along the way as she has been supporting and serving her franchise partners.
In 2010, founder Melanie Richards recognized the demand for healthy tanning products and services. She used her Esthiology skin care background to develop a better solution to custom spray tanning, one that did not use toxic ingredients and was harmful to the skin. After considerable product and equipment research, a new approach was discovered that uses only high quality ingredients, produced a completely natural looking tan and actually helped heal the skin.
Along with developing proprietary products and equipment, Melanie applied her talented aesthetic vision to develop the complete goGLOW brand that is sleek, modern, unisex and classic. The passion for this brand is an integral part of their growth and because of their differentiation from anything else in the traditional ‘tanning’ market.
goGLOW is made up of a group of highly educated skin experts. They strive to provide a high end and professional experience for their clients. They begin each interaction the minute a client books an appointment and continue all the way to post appointment follow up. They believe client education is essential to ensure the best goGLOW experience. Perhaps that’s why they’ve received 5 stars from ALLURE magazine, been named best spray tan from LA to NYC and then later awarded with the coveted ALLURE Best of Beauty award.
Mel shares details about their discovery process, what franchise partners love most about goGLOW and why you should check out the opportunity to be a part of their brand at www.goGLOW.co.
Popular Podcasts
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.