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June 23, 2025 36 mins

Over 70 billion land animals are killed for food every year, yet many of the people rescuing them, those running animal sanctuaries, struggle with visibility, funding, and the time it takes to spread their message.

On this episode of the Better Life for Animals podcast, host Cheryl Moss welcomed bestselling author and vegan book strategist Mitali Deypurkaystha, also known as The Vegan Publisher, to explore how books can amplify advocacy and help sanctuaries thrive.

A Book Is Your Mission in One Powerful Place

“There’s something about writing a book,” Mitali explained. “It gives people the entirety of your message in one cohesive whole.” 

With over 25 years in media and marketing and a client track record of over $6.5 million in revenue generated, Mitali believes a book is the most complete and enduring tool for any mission-led organization, including sanctuaries.

While social media and websites have their place, they are often scattered, fleeting, and easy to miss. “Not everyone reads every blog or sees every post. But a book? People sit with it, they reflect, they connect,” she said.

Heartfelt Animal Stories That Drive Support

Mitali shared her own vegan awakening, which began with a rescue cat named Isha. “She taught me that animals are aware, emotional beings. That realization changed everything,” she said.

Inspired by Isha, Mitali eventually adopted a plant-based lifestyle and has since helped countless ethical entrepreneurs, nonprofits, and changemakers turn their purpose into published works. For sanctuaries, she says, the best stories are often those of the animals themselves. “A donor might not remember your mission statement, but they’ll remember Daisy the pig who learned to trust again, or Benji the rooster who survived against the odds. That’s what moves people.”

www.BetterLifeForAnimals.com/podcast/018-Mitali-Deypurkaystha

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