What if the real key to success isn’t in following the path—but in rewriting it entirely?
In this episode, Salma Gottfried shares how she built a remarkable, multi-decade career by choosing authenticity over approval at every turn. From her early days as a modern dancer in Mexico City to leading high-profile marketing campaigns for global brands like Procter & Gamble and Gatorade, Salma has made bold moves fueled by creativity, purpose, and self-trust.
You’ll hear how she navigated inflection points with courage, why she left a successful corporate role to rediscover her creative voice, and how that leap led her to co-found Beautiful Beast, a cross-cultural agency redefining how brands connect through culture.
Tune in to learn how to trust your instincts, take intentional risks, and lead with authenticity—no matter where you are in your career journey.
Visit our website where you will find show notes and links to all the resources in this episode, including the best way to get in touch with our special guest.
The key moments in this episode are:
[00:00] Introduction to Beyond Barriers Podcast
[00:27] The Importance of Authenticity
[01:20] Guest Introduction: Salma Gottfried
[03:00] Salma's Career Journey
[04:47] Lessons from Mentors
[08:33] Founding Beautiful Beast
[11:03] Navigating Career Inflection Points
[15:38] The Role of Mentors in Career Growth
[23:01] Building a Personal Brand
[26:18] Cultivating Resilience
[29:19] Daily Rituals and Goal Setting
[32:19] Advice to My Younger Self
[38:35] Lightning Round and Final Thoughts
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