Ep. 21 - Beyond the Bounce Back: How To Navigate Uncertainty & Build Resilient Businesses with Michael Piccoli

What if I told you winter is always coming—and here’s how you crisis-proofing your business? From pandemic pivots to economic dips, this episode is your toolkit for building a resilient, adaptive, and integrity-driven business model.
In this episode of 'Beyond the Quo,' host Stacey Luces delves into the intricate aspects of business and personal development with guest Michael Piccoli, a serial entrepreneur, digital marketing strategist, and business leader who has built, acquired, and grown multiple companies—including the powerhouse agency, On Target Digital Marketing.
Together, they explore navigating business uncertainties, fostering resilience, and redefining success. Michael shares insights from his 20-year journey in building and growing various companies, emphasizing the importance of integrity, adaptability, and strong company culture. They also discuss the critical role of community involvement, personal branding, and maintaining integrity with oneself. Whether you're a business leader or aspiring entrepreneur, this episode offers actionable strategies for not just surviving, but thriving in a constantly changing landscape.
🎧 In this episode:
• 00:32 Navigating Uncertainty in Business
• 03:28 The Importance of Company Culture
• 04:39 Hiring for Fit and Passion
• 08:49 Diversifying Revenue Streams
• 14:38 Leveraging Technology and Building a Tribe
• 24:40 Navigating Shiny Object Syndrome
• 26:28 The Importance of Relationship Vision
• 39:27 Personal Branding and Integrity
• 47:57 Ethical Leadership

💡 Key Takeaways:
• "Stick to the Plan, Not Your Mood" - Michael dropped this golden mantra early on, reminding entrepreneurs that resilience is a daily decision—not a mood. He embodies the grit it takes to keep showing up, even when the path gets rocky.
• Culture Over Competence: A standout moment was Michael's take on hiring: "You can upskill competency, but you can’t teach fit." His leadership is rooted in values-first hiring—and firing—that prioritizes culture over credentials.
• Diversify to Survive (and Thrive): From relying too heavily on automotive clients to strategically broadening industry reach, Michael shares how diversified revenue streams saved his business from market whiplash—and how listeners can apply the same shift.
• Integrity in Leadership (and Marriage): A raw and refreshing discussion about personal integrity, not just in business but in relationships. Michael shares how aligning personal and professional values has strengthened both his marriage and leadership style.
• Community as a Catalyst: Whether mentoring young entrepreneurs or serving on nonprofit boards, Michael proves that giving back isn’t just a feel-good add-on—it’s foundational to meaningful leadership and long-term growth.

You’ve already done the quo—now it’s time to go beyond.
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✨ Connect with Stacey Luces:
• Free Global Community - Rising Beyond Power Collective: https://www.skool.com/risingbeyondglobalcommunity/about

📩 Connect with Micheal:
• LinkedIn/Instagram: @ontargetdigitalmarketing
• Website: www.WinAtOnTarget.com