Beyond The Technique Podcast

Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

Episodes

May 20, 2024 28 mins

Do you love details? Great! Today we dive into the weed...

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Today we dive into tools that will make your life bette...

May 6, 2024 30 mins

What happens the next time you need to hire guest servi...

April 29, 2024 22 mins

It's that time of year when we start shining a light on...

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April 22, 2024 30 mins

536: Revolutionize Color Formulation!

April 15, 2024 41 mins

535: Smoothing Cash Flow Turbulence

Celene Dupuis is back to share the challenges salon owners are facing with growing cash flow and reformatting their financials in hopes of earning profit. We dive into back bar expen...

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April 8, 2024 29 mins

Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!

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Business owners wear so many hats and this is especiall...

March 25, 2024 38 mins

Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!

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Our founder and host, Kati Whitledge is back to share why it is critical for your brand to be intentionally focused on growing your email list. She will share stats that support why now is the right time to massively increase your marketing email frequen...

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If you’ve been wondering if it’s time to refresh or elevate your brand, this episode is for you! We have first time guest, Rebecca Farley here to share here infinite wisdom on creating a brand that stands the test of time.

WATCH ON YOUTUBE: https://youtu.be/4qUH0H...

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We have first-time guest, Lindsey Haney here to share her incredibly moving story of her life as a young mom and how she pursued great th...

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February 26, 2024 18 mins

Are there characteristics or skills that six-figure earners have in common? The answer is, yes! Join us as we dive into those common thre...

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February 19, 2024 24 mins

Today you are hearing from first-time guest and award-winning salon owner, Shelby Bills! Her industry journey is incredible. She started out as a front desk team member and eventually bought out all four previous owners of her salon. Now, she's building ...

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February 12, 2024 33 mins

Looking to change an area of your life? Learn why most change doesn't last and what you can do to make sure that as you work towards something new and better--it will work, and it will stick!

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February 5, 2024 26 mins

Our first guest of 2024 is the one and only, Christina Kirkey! She is here to share her industry journey and how her salon stands out in a huge market because of her brilliant branding and marketing strategies. Share this podcast with your social media c...

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January 29, 2024 27 mins

If you've not taken the time to review your annual spend from 2023, here are tips to help you scrub your spending habits to ensure you optimize your company profits!

...

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January 22, 2024 22 mins

Last week we discussed recruiting red flags to avoid hiring the wrong person. This week we are going to discuss the green lights on how to...

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January 15, 2024 26 mins

How do you really know if someone is going to be a great fit for your team and culture? Let's explore these red flags so we don't waste time or go through unnecessary pain when hiring the wrong person.

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Do you wish your team members had higher retail performance? If selling retail is an area that you'd like to see your business do better, this episode is for you. Today, I will share our new 2024 compensation structure that is a win for our team and our ...

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