Beyond The Technique Podcast

Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!... Show More

Episodes

September 17, 2020 35 min

What does it look like when you are so completely secure and aware of who you are, that you’re able to attract and connect with others in the most genuine and authentic way? Join returning guests, Jen and Matt Martinelli, as we dive into a conversation on humanization. This topic is needed now more than ever—and what we love most about today’s topics is, we are so inspired! We know you will be inspired as well.

WATCH ON YOUTUBE: ht...

Read more
Share
Mark as Played

We are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by havi...

Read more
Share
Mark as Played

We are so excited to share today’s episode because it truly shines a light on how we can thrive during COVID-19. We have returning guest, Jen LeBlanc here to share how her vision of building an e-commerce website platform, turned out to be in perfect timing for her salon company. You will learn how she went about adding their professional products to their salon website, how they’ve generated tremendous sales online during and post...

Read more
Share
Mark as Played

What is compartmentalization? Join our host and founder, Kati Whitledge, as she dives into the much needed phycological approach to juggling the many moving pieces and emotions in running a salon business. If you’re a salon owner, or in a leadership position, you feel the weight of life, people, business, and ever-changing circumstances—now, how do you handle this so you don’t get into an unhealthy state of mind?

 

PARTNER WITH MEE...

Read more
Share
Mark as Played

We are thrilled to share the creative service packages that La Belle Vie salon owner, Jackie Beaucher, launched to support her guests' hair needs upon reopening after their COVID-19 shutdown. Aaron and Jackie are a dynamic couple and together they are growing their salon brand and team--even during this pandemic. You will be inspired by their scheduling phases and how they intentionally booked their top guests first! Today is f...

Read more
Share
Mark as Played

Enduring the COVID-19 crises as a salon owner is not only an emotional roller-coaster, but also an enormous challenge when you’re responding to positive cases within your team. Join us today as salon owner, and industry friend, Mary Beth Berns, shares what they went through having these experiences, and how positive their guests and team members have responded. Her message of hope will resonate with you, and like you, Mary Beth is ...

Read more
Share
Mark as Played

We are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by havi...

Read more
Share
Mark as Played

Ginny Eramo joined us a couple of years ago to share how to start a MedSpa niche within your salon or spa. She’s a forward-thinking owner whose number one priority is education. Now experiencing Covid-19, her number one priority is the safety of her team and the survival of her company. The weight of this pandemic has been heavy for Ginny because her entire family work in the beauty industry. Her straightforward and down-to-earth t...

Read more
Share
Mark as Played

Today we are excited to bring Tippy’s co-founders, Terry and Dave, here to share the three reasons salons across the US are going cashless and working with Tippy! Salons are saving so much money on their credit card processing and stylists are getting their tips in their personal accounts in real time. Not to mention stylists are earning an upwards of 30% MORE on tips with Tippy. This is huge and the investment is minimal. Join us ...

Read more
Share
Mark as Played

Our hearts go out to our salon owner friends in California. We could never expect to go through such a time as this. Gayle Fulbright is a returning guest who is here today to share how her southern California salon is persevering through the many unknowns in the midst of a shutdown. This incredible woman is rallying her State and salon allies to come together to protest for our right to be taken seriously as professionals—her goal ...

Read more
Share
Mark as Played

Imagine opening a brand new 5000 sq/ft salon in January, and then temporarily closing your doors just a couple months in. This is what salon owner, and returning guest, Michelle Senour experienced. Today she is here to share how she kept a positive mindset and mission alive during an unpredictable, uncertain time. You will discover how her new six-figure stylist platform is changing the lives of so many hairstylists!

WATCH ON YOUTU...

Read more
Share
Mark as Played

We are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by havi...

Read more
Share
Mark as Played

Imagine starting the year with a 38% increase in revenue and just about to sign the lease for your second location when suddenly, you are getting shut down due to Covid-19. Joining us today is returning guest, Candice Gliatto who was working 24 hours per week and entering the best year of her salon business prior to experiencing the pandemic. Her perseverance will inspire you and it will be clear how her team brings so much joy to ...

Read more
Share
Mark as Played

We are excited to bring Missy back to Beyond The Technique to share about her journey as a salon owner. Missy opened Collab & Co. about one year ago. Never would she expect to go through a pandemic as a new, eager business owner, but one thing she’s learned through all of this is how important it is to be flexible and creative—willing to revise your business model. There’s so many moments of inspiration in today’s conversation!

...

Read more
Share
Mark as Played

Join us as we learn about Albuquerque, NM, salon owner, Donna Rodrigue's industry journey, and how she's working more hours than she ever has in order for her business to survive. She's digging into what it means to lead her team during this tumultuous season, and we promise you will appreciate her realist perspective and her grit to do whatever it takes to make it through this pandemic.

 

PARTNER WITH MEET YOUR STYLIST...

Read more
Share
Mark as Played

We have heard that life is not about having less stress but rather becoming more resilient to stress. Yet, we are more stressed than ever, and our health is suffering. We are seeing more and more industry professionals suffering from stress and physical pain—at younger and younger ages. Why is this happening, and what can we do about it? That is why we have returning guest and wellness expert, Tim O’Brien, here today to share his e...

Read more
Share
Mark as Played

We are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by havi...

Read more
Share
Mark as Played

It's not been easy and we're not out of the woods. But we will continue to give our blood, sweat, and tears for our dreams. These are just a couple of takeaways we had from Lora Moore's transparent talk in today's episode. Learn how MDG salons responded to the Covid Crises and how life has been since reopening. We are all in survival mode and we are all in this together.

WATCH ON YOUTUBE: https://youtu.be/7ENsI3MXmW...

Read more
Share
Mark as Played

Imagine owning your salon for less than two years but you have been such a great saver that you were able to get through a three-month Covid shutdown! That is what this amazing NY salon owner has done. Her vision, values and goals are inspirational. Emily Chen is here to share her industry journey, how she landed on her salon name, and what she continues to work towards with her salon team. You will be motivated and encouraged by t...

Read more
Share
Mark as Played

Two best friends who meet up years later and start a salon—profitable since inception. They’re incredible partners who have built an inspiring salon ethos based on values you and I love most. Learn from Los Angeles salon owners, Braden Weinstock and Eric Fox—how they survived and plan to thrive through the Covid-19 crisis.

Watch on YouTube: https://youtu.be/fMWF_o0Zv6U

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.c...

Read more
Share
Mark as Played

Chat About Beyond The Technique Podcast

Popular Podcasts

The Breakfast Club
Crime Junkie
Crime Junkie
If you can never get enough true crime...
Stuff You Should Know
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.
    Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

    Connect

    © 2020 iHeartMedia, Inc.