Guy Kawasaki Describes Working with Steve Jobs and Other Remarkable People Who've Used Optimism as a Strategic Advantage

Guy Kawasaki has had an amazing life and career.  After growing up in Hawaii, he went to California for college and later went on to what was then known as Apple Computer where he was a self-described "brand evangelist" during some of their highest growth and most entrepreneurial years.  He describes Steve Jobs as being optimistic almost to the point of being delusional, and working for him has inspired Guy to be interested in mold-breaking people ever since, hence the name of his popular podcast, Remarkable People. He has also written 17 books on a variety of subjects, his latest being Wiser Guy, which was released earlier this year. 

 

Chapters:

00:00 Welcome to Blue Sky 
Bill Burke introduces Guy Kawasaki as a remarkable guest on Blue Sky, highlighting Guy's background as chief evangelist at Apple and Canva, and his extensive writing. Guy shares his preference for being a podcast guest due to less prep work, contrasting with the host's five-hour preparation time. 

03:10 From Hawaii to Stanford 
Guy recounts his childhood in Kalihi Valley, a lower-middle-income part of Hawaii, and how a public school teacher's advice led him to a private school, then Stanford. He describes feeling immediately at home at Stanford in 1972, despite it being pre-tech, and the campus's amazing atmosphere. 

06:17 Apple, Steve Jobs & the 1984 Ad 
Guy discusses his two stints at Apple, particularly his time in the Macintosh division under Steve Jobs from 1