Marketing and Storytelling Expert Neal Foard Describes His Efforts to Make the Internet—and the World—a Kinder Place

Neal Foard is an accomplished marketing expert and storyteller. On this episode, Neal describes why, after helping build household name global brands like Budweiser, Lexus, and Sony, he has turned his attention to telling and teaching stories.  He’s inspired by what he describes as the kindness of everyday people and shares personal anecdotes and stories online, hoping others will engage in what he’s calling, “The Conspiracy of Kindness.”  He is also the founder of Storyfire, an online storytelling course. 

 

Here is a link to Neal’s Story, “A Postcard from 1969” 

Chapters:

02:16 The Power of Positivity 
Neal Foard discusses his belief that there are more good people than bad, emphasizing the influence of media on public perception. He shares insights on how negativity can skew our view of humanity and the importance of focusing on the positive. 

10:00 Traffic and Kindness 
Using traffic as a metaphor, Neal illustrates how our mindset can shape our experiences with others. He emphasizes the importance of kindness and how adopting a positive outlook can lead to a better day. 

14:30 Reflections on 1969 
Bill and Neall delve into the historical context of 1969, discussing societal turmoil and its parallels to today. They reflect on how understanding history can provide perspective on current events and the importance of kindness in turbulent times. 

20:00 The ROI of Kindness 
Neal shares a compelling story about a car dealer who prioritizes kindness over profit, illustrating the long-term benefits of treating customers well. He introduces the concept of a ‘conspiracy of kindness’ and its impact on business. 

25:03 The Transformative Power of Travel 
In this chapter, the conversation explores how travel can restore faith in humanity by revealing the commonalities among people across different cultures. Neal Foard shares personal anecdotes and insights about how experiences in various places can challenge preconceived notions. 

29:03 The Journey of a National Road Trip 
The discussion shifts to an exciting national road trip that the speaker is undertaking, motivated by connections made through social media. This journey aims to highlight small businesses across America, showcasing the human interactions that define these local enterprises. 

32:47 Celebrating Small Businesses 
The speaker shares heartwarming stories from small businesses, emphasizing the personal connections and community spirit that thrive in these environments. This chapter highlights the importance of small businesses in fostering human relationships and driving local economies. 

35:03 The Role of Integrity in Business 
This chapter delves into the concept of integrity in business, arguing that most businesspeople are honorable and striving to do the right thing. The conversation emphasizes the significance of trust and regulation in maintaining a fair marketplace. 

39:32 The Art of Storytelling in Business 
The focus shifts to storytelling as a vital skill in business, where effective communication can persuade and influence others. The speaker explains how stories resonate on an emotional level, making them a powerful tool for leaders and entrepreneurs. 

46:47 The Impact of Stories on Human Connection 
In this final chapter, Neal reflects on the profound impact of storytelling on human connection and the importance of choosing the right narratives. The speaker encourages listeners to consider the stories they tell and how they shape perceptions and relationships.